has celebrated its first 10 years of life this Saturday! February 14th! in great health! with 1 billion users! becoming the most important video platform on the planet. Today I would like to focus on its multiple uses as a tool for carrying out marketing campaigns .
Nowadays! any company’s digital marketing strategy must take into account not only social media ! but also organic and paid email data positioning! email marketing campaigns and ! of course! YouTube .
Within marketing tool social networks
if we can include it! YouTube becomes an essential resource if we want to impact our target audience with videos . In addition! we will obtain a lar information from viewers! since in many cases they will leave their comments ! both positive and negative! in addition to knowing whether the video is liked or not! and the number of views.
YouTube offers a wide va s to convince the public that our products or services are excellent! but some of the most important ones are:
Create a channel within the platform and upload videos explaining our services ! company news ! or reports on the sector where we operate .
Place ads on YouTube before
starting videos related to your business. For example! if you work for a publishing house! you can appear in marketing list videos of influencers talking about the books your publisher publishes! or you can contact these influencers directly to
Creating tutorials on various programs that may be interesting and related to the company’s core business! linkedin app and its importance for your business for example! social anagement programs like TweetDeck if we work in the digital marketing sector.
Launch an advertising campaign directly on YouTube to test how it works! and if it’s successful! launch it in other media outlets . For example! Campofrío launched its 2014 Christmas campaign first online and then on television. Remember that this campaign was preceded by the fire that broke out at the company’s factory in Burgos.