A landing page is the place where users arrive when they click on a link in an email! a Google Adwords ad ! a link in a tweet or Facebook ad … The objective of these pages is to achieve user conversion (for example: buying something! filling out a form ! reading information ! downloading a brochure…).
What are the advantages of using it to improve sales?
Increase sales : If the landing page is design for the sale of a specific product in an e-commerce store ! it will be much easier to convert the user into a customer .
Easy Perfect landing effectiveness monitoring
Measuring the effectiveness and efficiency of landing pages is easy if we evaluate user metrics and conversions using KPIs .ne that the CTA
They generate interest e part of the user: the user finds what they were looking for when they click .
perfect landing page
What parts should the perfect landing page have? g characteristics : the benefit mention europe cell phone number list must be easy to remember ; this benefit must be difficult for the competition to replicate ; the promise made must be fulfill…
Secondary title: This is the phrase that accompanies the main title and is us to better explain the benefit the user will receive if they click.
Information expansion: This is content that helps you retain the user’s attention by including a paragraph! a form ! a table ! a video ! comments about a product or service! etc.
Primary Action Button (CTA)
so its design and construction are crucial for successful user conversion . seeks can be achiev with the effective segmentation of your database following messages : limit antity! limit time! temporary offer! ne for action! etc.
Secondary action buttons (CTAs): These are design for people who aren’t yet ready for the marketing list primary conversion! with options like: learn more ! get recommendations from other users! and more.
Supporting image : It is essential to accompany all the information that appears on the landing page with an image that is well select bas on the theme of the website or what we are offering.