The purpose of the landing page

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As part of your digital strategy, web marketing allows you to activate various levers for your performance. Building buy bulk sms service landing pages proves to be a powerful tool for converting your prospects into leads. We’ll explain!

1. What is a landing page?

A landing page is a page on your website designed for conversion. The goal of this page is to turn i compared the performance of the two best visitors into leads. The key to a landing page is to include all the information your visitors need.

It’s the page that drives the visitor’s mission to take action: sign up for a newsletter or webinar, download a brochure, make an online purchase, request a demo, etc. The value proposition you deliver with this page is essential. With this type of page, you can increase your site’s conversion rate and also fuel your sales pipeline with leads. This is an interesting role for your company’s marketers and salespeople.

1.1 Definition of the landing page

The role of an effective landing page is to convert. However, this conversion can occur be numbers different ways. A landing page can serve as a ‘sales page’ for your business. By highlighting a promotional offer, its role is to turn visitors into buyers.

Demo request and free trial request pages are also widespread. Landing pages are regularly used by marketers to distribute their content. By always offering a clear and effective pitch, the landing page is part of a company’s web marketing strategies.

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