We tell you more!
In total, 80% of the trends predicted by the platform for 2023 have proven to be true. Last year, Pinterest predicted trends for 2023 that included mocktails, train travel, and mushrooms.
Some important figures to better understand the impact of the platform
482 million users on the platform worldwide and 18 million in France (+20% GenZ users in 2023).
Registrations (adding a pin to one of its boards) are estimated at 1.5 billion per week.
+50% more clicks and saves of items available for purchase.
First of all, let’s take stock of user behavior on the platform:
, to find ideas and leave with a decision.
It’s an intentional audience, with 97% of searches not including brand names, but also an special lead audience, with a scroll speed three times slower than elsewhere.
Let’s dive into the event and Pinterest trends
The strength of Pinterest Predicts is that it focuses on underlying trends, not just passing fads.
On Pinterest, trends start earlier than on other platforms, last longer (20% longer), and are gloves! shoes! and pedal pads also become actionable (50% increase in clicks each year).
Among the many trends proposed by the platform, we have selected 4:
Heavy Metal: chrome, silver aesthetics, aluminum furniture, metallic nail art, aluminum door model, metallic corset…
Klein d’œil: Klein blue, turquoise blue & electric blue in the spotlight.
Mainly in the world of beauty (makeup, nails, etc.) but is destined to spread be numbers all worlds.
Oh Dja Jazz: new eras of jazz, cozy atmosphere, cocktails, jazz orchestra, smoking jacket…
Au lit days: need to recharge, especially for GenZ, travel in a disconnected atmosphere, introspection, solo travel, staycation hotel, slow life, digital detox challenge, ASMR sleep…
But Pinterest projects other trends in an immersive mini-site, discover the Pinterest Predicts.
Now that you know the trends that will shape 2024, the question is: how to use the one that will fit your brand!