A developer plays an important role in optimizing a website if the website or business you run wants to have a good ranking and generate high traffic in search engines . There are many concepts and rules in search engine optimization that are closely related to the activities within the developer team. So, many developers work on optimization.
Figure 1. Search results on Google for the keyword cmlabs seo services
In the concept of SEO itself, there are three main types that need to be considered in building and optimizing a website. We will discuss specifically referring to the scope of the developer team . So, there will be 2 SEO concepts that we will discuss.
Based on the image Search Engine Optimization Technical Guide for Developers
SEO that refer to the activities of a developer . Here is a complete reviewTechnical SEO refers to how a website performs when accessed by users, how the website will appear in search results, and what methods or practices need to be done to help the crawling and indexing process on search engines . In general, there are several things to consider in Technical SEO , including:
In this concept, we are more specific on the internal content side of a website, where the optimization point is on each page of the website. Here are some points to note:
These two types of SEO will be discussed specifically in the next outline which refers to the activities of the developer team .
Advantages or Benefits of Using SEO
The first image above shows the search results for the keyword entered by the user, and it shows the results that are relevant to the user’s search. All business stakeholders want their website to be at the top of the search results. For example, how can a website be at the top? This is relevant to the main goal of SEO, which is to generate high website traffic and get good rankings in search results.
Why is that? If your website has good quality, in accordance with SEO rules, then the website will also have good performance in search results. Thus, it will definitely bring in large website traffic so that your website or business will be more easily recognized by the target audience . Your business value will be increasingly recognized.
How SEO will ensure Search Engine Optimization Technical Guide for Developers
In building or creating a website, we as business people need to pay attention to many things. Starting from the technical side of the website, how it will be marketed, to how the solutions provided to answer market needs.
We as developers not only think about the right development plan for the website to be built, but also how to optimize it well to achieve SEO goals and how to make your website better known to a wider audience.
The SEO process and the development stage itself are the key, where in the website development stage the developer team will ensure that the website is in accordance with SEO rules, the website is easy to use by users, and can appear in search results.
In the next part of this article, we want to mention a few things to keep in mind regarding how SEO helps ensure your website is performing at a business level, not just at the website development stage.
Consider Sarah, a small company owner who chose to purchase a targeted list for her line of handcrafted jewelry. She made sure that buy phone number list every contact had previously expressed interest in artisanal goods and selected a vendor renowned for ethical business methods. Her audience responded very well to her message when she called them instead of sending emails, which resulted in a sharp increase in conversion rates.
The Technical Side of SEO for Website Development
There are many ways to optimize a website from a technical perspective that developers can do to improve its performance, have a high ranking, and generate high website traffic . These optimization techniques are based on the types of SEO that we have discussed in the previous outline , namely On-page SEO and Technical SEO .
Site Speed
Site Speed is the speed of a website’s performance when accessed by users. An easily accessible website means it has optimal performance, where the content on the website can easily appear on the user’s screen without having to wait long. There are how ai chatbots can improve lead generation metrics in 2024 several metrics in site speed references, such as FID, LCP, FCP, and many more.
Google search works to understand the content of a page. You can help them by providing explicit clues about the content of a page by including structured data on the page.
ualiarget oriented to achieve goals and bonuses.</li><li>1 year experience in direct marketing, preferably in a B2B environment.</li><li>Interested in digital marketing, preferably have basic knowledge of SEoactive individual with great written, communication, negotiation and presentation work independently and as part of a team in a fast-paced environmenood research, and analysis skills with high level of attention to details.
The job posted section on the Google SERP
cmlabs provides SEO tools that will help you in setting up structured data schema. You can try JSON-LD Schema Generator for free.
Responsive website/responsive web design is a website design system method that provides an optimal experience for users on desktops , tablets , and mobile devices (cellphones). This aims to provide a comfortable user experience in accessing the website on any device because the website will adjust to the device’s screen.
Almost the same as the previous canada email lead definition of a responsive website, a mobile-friendly website is a website that is designed and optimized to display well on smaller screens (tablets/phones). Referring to the previous explanation, the website can adjust to various screen sizes of the user’s device.
Having a responsive website will make the website mobile-friendly and the website will be able to respond optimally when users access it from any device. Thus, the website can get a high ranking because Google prefers mobile-friendly websites .
There are 3 techniques for creating a responsive website, including:
Multiregional and Multilingual Website
A multilingual website is any website that offers content in more than one language.
For example, cmlabs and Sequence provide both en and id versions of their application sites.
A multiregional website is a website that explicitly targets users in different countries.
For example, cmlabs targets users in Southeast Asia by adding a multiregion feature to the website URL address
Here are some tips on how to organize and help users and search engines to find the right pages based on the user’s location or region:
Google recommends using different
URLs for each language version of a page, rather than using cookies or browser settings to customize the language of the content. If you use different URLs for each language, use the href lang annotation so that Google search results link to the correct language version of the page.
Figure 6. Features for changing language and region on the cmlabs website.
Sitemap
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
Always check the image quality and
The alternative text attribute for images, and use the original quality of the image. You also need to double-check the image layout on both desktop and mobile versions.
Don’t forget to add alt attributes to images that have meaningful text. Use next-generation image formats (WEBP, etc.)
Don’t lazy load primary content after user interaction. Avoid lazy loading your primary content based on user interactions (such as swiping, clicking, or typing), as Googlebot won’t trigger those user interactions.
Make the meta title no longer than 60 characters.
Create a unique meta description of no more than 160 characters.
Use titles and descriptions that represent the contents of the website.
cmlabs provides a tool that will help you check whether the meta information you created is good enough or not. Try Title and Meta Description Checker for free.
