Managing multiple
Social media accounts requires marketers to spend a lot of time and effort planning, creating content, posting, interacting with users, monitoring performance, etc. This can overload marketers and make it impossible to ensure the quality of work.
Social media content management software
Social media content management software
Hootsuite media content management software used to schedule, track, and analyze social media activities, founded in 2008 by Ryan Holmes and headquartered in Vancouver, Canada.
Hootsuite offers a range of features to help marketers manage content effectively when running multiple social media accounts. Here are some of Hootsuite’s features:
Schedule posts:
allows users to schedule posts across all social networks, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Users can schedule posts for one or more social media accounts, and can also schedule posts up to 1 year in the future.
Social Media Monitoring: Hootsuite provides a centralized dashboard for users to track all of their social media activity, including likes, comments, and shares. Users can also track popular social media trends and hashtags.
Social media analytics: Hootsuite can analyze to help users understand the performance of campaigns, track metrics like views, engagement, and conversion rates…
Price level
In terms of pricing, Hootsuite offers different paid subscription plans to suit each business’s needs. The free plan allows users to manage up to 3 social media accounts. Paid plans range from $9.99/month to $599/month, specifically:
Free plan:
allows users to manage up to 3 social media accounts, schedule posts up to 30 days in advance, and track social media activity.
Plus Package: costs $9.99/month and allows users to manage up to 25 social media accounts, schedule posts up to 6 months in advance.
Professional Package: costs $19.99/month and allows users to manage up to 50 social media accounts, schedule posts for up to 1 year.
Team Plan : costs $99/month per user and allows users to manage up to 100 social media accounts, schedule posts for up to 1 year, use the most advanced analytics tools, and access training resources.
Enterprise plan: has custom pricing and is designed for large businesses that need to manage multiple social media accounts and use advanced analytics tools.
Buffer
Buffer is also a popular social media content management software because it is affordable and easy to use. This tool was created in 2010 by Joel Gascoigne and Leo Widrich, currently based in London, UK.
Buffer – Social media content management tool
Buffer – Social media content management tool
Features
An easy-to-use social media content management software, Buffer offers a wide range of features to help users manage effectively. Here are some of Buffer’s outstanding features:
Manage social media sites like Instagram, Facebook, Twitter, Linkedin, Pinterest, Shopify,..
Compose posts with scheduling to multiple social media accounts up to 100 days in the future
Integrate with Canva to design images
Create advertising campaigns for social media sites
Price level
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Buffer offers different paid subscription plans, ranging from $15/month to $99/month. Specifically:
Free plan: allows users to manage up to 3 social media accounts, schedule about 10 posts on each social media site.
Personal plan: costs $15/month and allows users to manage up to 10 social media accounts, scheduling 100 posts per social media.
Pro Package:
Costs $45/month and allows users to manage up to 20 social media accounts, schedule 200 posts per social network
Business Plan: costs $99/month and allows users to manage up to 30 social media accounts, schedule 300 posts per social network, use the most advanced analytics tools, and access training resources.
Social Mention
Social Mention is also one of the social network content management software, also known as social listening tool, which helps users monitor and analyze mentions on social networks.
Features
Social Mention offers a range of features to help users monitor and analyze social media mentions. These features include:
Helps users track mentions of a specific keyword, phrase or brand across all major social networks like Facebook, Instagram, YouTube, Tik Tok,..
Helps users filter mentions by different criteria, such as language, location, and time.
Price level
Social Mention offers different packages, ranging from $29/month to $450/month:
Free plan:
allows users to track up to 500 mentions per day, filter mentions by different criteria, and export data to different formats.
Starter Plan: costs $29/month and allows users to track up to 10,000 mentions per day with additional use of basic analytics tools.
Professional plan: costs $49/month and allows users to track up to 50,000 mentions per day, using advanced analytics tools.
Enterprise plan: has custom pricing why you should take up blog management and is designed for large businesses that need to track multiple mentions and use advanced analytics tools.
Google Workspace
Google Workspace (formerly known as Google Suite) is a suite of office applications developed by Google that is considered (manual social media content management software). It includes applications such as Gmail, Google Docs, Google Sheets, Google Slides, Google Meet, Google Chat, Google Calendar, Google Drive, Google Forms, Google Sites, and Google Vault.
Features google Workspace is a cloud-hosted social content management software that allows users to access files and documents from any device with an internet connection. Google Workspace offers different pricing tiers, ranging from $6/user/month to $18/user/month. With plans:
Free plan:
allows users to use basic applications such as Gmail, Google Docs, Google Sheets, and Google Slides. This plan has 30GB of storage per user.
Business Standard plan: costs $12/user/month, similar to the Business Starter plan. This plan has 2TB of storage per user.
Business Plus plan: $18/user/month with 5TB storage per user.
PostLab is a social network content management software developed by a group of Vietnamese developers.
Features
Offers a range of features such as social media content management software to help businesses and individuals manage multiple social media sites at once more efficiently. Some of outstanding features:
Manage multiple social media accounts at once from a single interface. Save time for businesses and individuals.
Schedule posts that are relevant to your target audience
Helps you automatically generate content for your social media posts based on templates and keywords you provide
Automation features like posting on social media sites, replying to comments, messages, tracking social media trends.
Price level
subscription plans range from $12/month to $120/month.
Free plan :
allows users to use basic features, such as managing multiple accounts, scheduling posts, and analyzing performance. This plan allows you to manage up to 10 social media accounts and 100 posts.
Pro Plan: costs $12/month and allows you to manage up to 50 social media accounts and 500 posts. This plan includes all the features of the aleart news free plan with additional features like:
Auto Post
Reply to message
Follow the trends
Business Plan: costs $24/month and allows you to manage up to 100 social media accounts and 1,000 posts. This plan includes all the features of the Pro plan plus additional features like:
Automatically generate content
Create analytical reports
Enterprise plan: costs $120/month and the social media content management software allows you to manage unlimited social media accounts and posts. This plan includes all the features of the Business plan plus additional features like:
Customize the user interface
24/7 Customer Support
So, from reducing the workload to optimizing performance and engagement on social media sites, social media content management software has proven its undeniable benefits. Automation not only saves you time and resources.
Investing in videos helps increase fanpage interaction
Similar to images, videos will leave deeper content in the reader’s memory. Specifically, Facebook has shown that posting videos directly on their platform is 6 times more likely to generate interactions than other types of content. Video formats that help increase fanpage interactions include Animation Videos, Interview Videos, Livestreams, product tutorial videos, etc. In addition, you can post videos sharing customer reviews to not only increase interactions but also connect the brand with viewers. Posting videos can convey the best message, but you should note:
