Video marketing – a popular trend in digital marketing, has shown to increase conversion rates by up to 80% (source: HubSpot). This approach creates a more impressive brand experience in the minds of customers, compared to static media publications in the form of text or images. Therefore, the market for video marketing tools is also expanding and diversifying. Video marketing tools support idea creation, video script writing, image creation, video editing, etc. These tools not only help marketers shorten video production time, but also support the creation of attractive content, and improve the quality of video marketing.
Tools to support video marketing
Popular video marketing tools
Developed by OpenAI and launching in late 2022, is built on the foundation of the GPT-3 model, a general-purpose system capable of generating natural text through learning from big data.
Advantage:
Diverse creativity is capable of creating video scripts in many different topics and styles. With the same topic, Chat GPT can create many different scripts, based on how you set the command. For example, you sell product A – a dietary supplement to support bone and joint treatment for the elderly. You can request Chat GPT: “Create 2 video scripts for marketing product A. Scenario 1 is for the elderly with bone and joint diseases. Scenario 2 is for children aged 20 – 40 who want to buy product A as a gift for their parents.”
Save time and effort: ChatGPT has the ability to automatically create quality video marketing scripts in seconds with just one command, for example: “Create video marketing script to do affiliate marketing for product A”.
Disadvantages:
May create inaccurate or illogical content due to relying on data from the internet. Limited knowledge of specific topics may also lead to inappropriate content creation. Therefore, the scenarios generated by Chat GPT still require human moderation and editing.
Price: ChatGPT offers a free version and a PLUS package for 20USD 1 month
ChatGPT offers a free version and a PLUS package for 20USD 1 month
ChatGPT offers a free version and a PLUS package for 20USD 1 month
Notion
Notion, which launched in 2016, has been a trend in managing diverse information and creating flexible working environments. Considered a multi-app record, Notion allows users to freely create pages, boards, to-do lists, and more.
Notion – a video marketing tool that helps generate ideas and scripts
Notion – a video marketing tool that helps generate ideas and scripts
Advantage:
Share information and collaborate: Notion allows for a shared workspace for everyone involved in the video making process, from writing to designing and editing. Sharing information, documents, and ideas easily increases interaction and productivity.
Scripting and ideation: Text notes and task lists in Notion help you build MKT video scripts, track new ideas, and manage team members’ schedules.
Disadvantages:
Price: Notion offers a free version with limited features, and paid plans with more extended features, prices range from $4 – $20/user/month.
Notion’s price ranges from $4 – $20/user/month.
Notion has prices ranging from 4USD – 20USD/user/month.
Slidely
Since 2012, Slidely has been kick-starting the creative journey for users by providing the ability to create slideshow videos or videos with music and images from available sources. This platform provides a fun way to express ideas, stories or personal experiences through unique multimedia works.
Advantage:
Easy to use: Slidely provides an easy-to-use interface to create videos by combining various images, videos, text, music, and effects. Users can drag and drop these elements to design the video as they wish.
Image and Icon Library: Slidely can provide a large library of images, icons, and charts available for users to choose from and use in their videos.
Effects and animations: Slidely allows users to add transitions, animations, and dynamic elements to make videos more engaging.
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Music and Sound: Slidely offers the ability to add music and sound to videos, helping to create musical ambiance and create sound effects for videos.
Slidely is suitable for everyone from amateur creators to media and marketing professionals. With easy access via desktop browser and iOS and Android apps, Slidely makes it easy for everyone to enter the world of multimedia creation.
Wideo
Wideo, launched in 2012, has established itself as a notable online video platform where users can create, edit, and easily share videos as they wish. However more than just a video creation tool. Offering powerful personalization capabilities for different types of videos.
Wideo – simple and easy video marketing tool
Wideo – simple and easy video marketing tool
Advantage:
Rich Personalization: Wideo allows you to personalize your ads, presentations, tutorials, or product videos. Users can easily add logos, images, background music, and more to their videos to make them unique.
Pre-built Interfaces: Wideo offers a variety of pre-built interfaces that allow users to start creating videos right away without having to design from scratch.
Pricing: Wideo offers different service plans ranging from $9 to $39 per month, depending on the features and flexibility required.
Wideo is a great choice for individuals who want to create unique videos and share multimedia content. The service is available for free and offers the opportunity to take advantage of paid plans to create high-quality and diverse videos.
VideoScribe
VideoScribe, in development for over a decade since 2012, is now a powerful creative solution. This tool allows you to create visual effects on a whiteboard, simulating hand drawing to create attractive details.
VideoScribe – a powerful creative video marketing tool
VideoScribe – a powerful creative video marketing tool
Advantage:
Creativity: VideoScribe allows you to create unique and eye-catching visual effects for your videos. The ability to simulate hand drawing helps create engagement and fun for your audience.
Versatile Customization: Use the library of free images and sounds that VideoScribe provides to create unique and personalized content. This helps your videos stand out and attract attention.
Easy Sharing: Once finished, you can easily share your video via email, Facebook or YouTube. This makes it convenient to spread the word and share your creation with the world.
Cons: Integrating multiple elements like images, characters, music can require effort and time to master using VideoScribe.
Price: Free 7-day trial. Paid version is $11/month for HD video and offline use.
Powtoon
Powtoon is currently one of the return on sales most popular video creation tools. It allows users to create videos from simple to professional, with a wide range of effects and support. Launched in 2012, Powtoon has been highly rated by users as one of the easiest video creation tools to use.
Powtoon – the most popular video marketing tool
Powtoon – the most popular video marketing tool
Advantage:
Variety of Effects : Powtoon offers a variety of effects to help you create engaging and interesting videos. The ability to customize and combine these effects enhances the quality and creativity of your work.
Interactive Interface : Powtoon’s interface is designed to guide users step-by-step through the video creation process.
Increased Engagement : Ability to increase video engagement by up to 300%. This ability makes Powtoon a suitable choice for marketing campaigns, helping to create multi-dimensional engagement and interaction with the audience.
Cons: Free version has watermark and maximum duration of 5 minutes.
Price: Premium plan $18/month for watermark-free version and unlimited duration.
Viewbix
Viewbix is a remarkable video marketing tool that helps you create interactive videos in just 5 minutes through 3 simple steps. The process includes adding links to your videos to create interactive links, branding by adding logos and call-to-action buttons, and finally choosing apps to make your videos unique and stand out.
Viewbix – simple and fast video marketing tool
Viewbix – simple and fast video marketing tool
Advantage:
Easy Sharing: Share videos directly to social networks like Facebook and Twitter.
Performance Tracking: Provides tools to track the performance and impact of videos on social media.
Campaign Management: Provides comprehensive video campaign management services for time-poor users.
Price: Free version with many useful aleart news features. Larger campaign and management services available through contacting a sales specialist.
With the support of video marketing tools. Users are not only able to create high-quality videos but also reduce costs and time. Content creation and customization are more flexible than ever. Helping businesses maximize the potential of video. Marketing to create strong impressions and connections with customers.
Additionally, statistics from HubSpot have highlighted an interesting .Fact about the impact of video advertising on brand recognition. Video advertising generates a 49% increase in brand recognition, proving its powerful ability to create awareness and a strong connection between a brand and its customers.
