Using artificial intelligence (AI) to write SEO content is becoming a hot topic and attracting the most attention recently. However, before deciding to use AI to write SEO content, we need to carefully consider the possibility of being penalized by Google and the measures to be taken to avoid this situation while still ensuring the quality and effectiveness of the tool.
Is AI Content Really Good for SEO?
Since the launch of Chat GPT in November 2022, marketers have gradually attracted attention to AI, and SEO content written by AI. However, the question is: Is using AI-generated content really good for SEO?
Basically, Google doesn’t really encourage marketers to use AI for content creation. This can make your marketing content cliché, repetitive, confusing, or not provide value to readers. Additionally, using AI haphazardly can lead to excessive keyword stuffing in an attempt to improve website rankings. All of these can potentially be detected and penalized by Google.
Is AI Content Really Good for SEO?
Is AI Content Really Good for SEO?
Previously, Google has shown a rather cautious and difficult attitude towards using AI to write SEO content. And this is also easily seen when Google has strong sanctions against content written by AI. However, at the beginning of this year, Google changed its attitude and published a series of specific guidelines on how to use AI technology to create SEO content without violating Google’s rules and standards. This has changed the view to be more positive in using AI technology for SEO content creation.
It is important that you use AI as a supporting tool
not as a complete reliance on it. Use AI wisely and selectively, thoroughly vetting the accuracy of AI-generated content and ensuring that it provides real value to readers before publishing.
See more: Top content writing tools to support marketing
Notes when using AI to write SEO content
Grasping important notes when creating SEO content with AI will help you effectively take advantage of the creativity of this technology, ensuring SEO optimization without being penalized by Google:
Focus on meeting reader needs
Content quality plays an important role in attracting and retaining users, making them stay on the website longer and creating positive interactions. However, maintaining content quality is not always easy. There are many factors that influence people to not be able to continuously create without any difficulties. They can be pressured and stressed because they have to continuously create content or they
are affected by the surrounding environment:
creating content in a short time to submit to superiors.
This is what makes content writers consider using AI technology to create content and potentially rely on it. Because this technology can help marketers reduce the burden of creating content quickly without being affected by pressure or impact from external factors.
Using AI to write content needs to focus on meeting readers’ needs
Using AI to write content needs to focus on meeting readers’ needs
Therefore, to use AI optimally while still ensuring quality published content, marketers need to:
Ensure information meets reader needs
Refine and double-check the accuracy of the information
Ensure communication is specific and easy to understand
Add some of your own personal perspective or story to give your content a unique, fresh twist.
Plagiarism rate
Duplicate content or high plagiarism is one of the main reasons why your website is flagged by Google. Typically, AI-generated articles are based on existing text on online pages, which makes the website’s SEO content weaker and less authoritative.
Studies show that the higher the level of plagiarism and copying, the negative impact it has on SEO content:
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According to Fixgerald.com, less than 15% plagiarism is considered safe for SEO content.
According to Wordable, websites with plagiarism rates above 10% will be flagged by Google and labeled as having poor content quality.
Several other studies have also found that most SEO experts believe that the uniqueness of content should be at least 80% in order to optimize a campaign.
Therefore, using AI when creating content needs to consider the issue of plagiarism. In particular, you should not use AI to write all the content on your website. You can combine the use of other AI tools to check the plagiarism rate of the content: Smallseotools, Duplichecker, Turnitin, …
Using EEAT to Solve SEO
Google has introduced the concept of EEAT (formerly EAT ), which includes: Experience, Expertise, Authority and Trust. This concept is considered part of Google’s website quality assessment principles. Therefore, when using AI to write SEO content, you will need to pay attention to meeting the following additional factors:
Experience: Ensure knowledge is practical, evidenced by data and the writer’s experience.
Expertise: Understand the field you write about and provide accurate, detailed, valuable information or help solve user problems.
Authority: Build credibility in your field by sharing credible information and citing credible sources. To achieve this, consult scholarly literature, expert advice, and authoritative sources.
Trust: Build trust with your readers by providing transparent and unbiased information, ensuring that your content is unique and trustworthy.
Follow the EEAT principle when using AI to write SEO content
Follow the EEAT principle when using AI to write SEO content
Check the authenticity of information provided by AI
Before sharing or publishing information generated by AI, you need to conduct a thorough fact-check of the content. This is essential, because AI cannot verify the information it provides is accurate and trustworthy.
Some ways to check the authenticity of information:
Compare information from sources
Check the reliability of the source, can use other AI tools to check
Check the logic of language and context
Avoid violating Google’s spam policy
Content that may be flagged as spam by Google includes:
Nonsense content, scraped from various websites
Content that focuses only on search keywords without meeting user needs
The content is translated into a language that is unnatural and confusing to the reader.
To avoid violating Google’s spam content penalty policies, it is important to note that AI is used as a support tool and not to abuse the AI tool to write the entire article. Because AI’s operation is essentially copying information from many different sources, making the content difficult to understand, repetitive, and highly likely to be penalized by Google.
Therefore, AI tools should only be used to suggest initial ideas, create outlines, create headings, etc. As for sentences, grammar and arguments, creators need to do it themselves to ensure logic and demonstrate professionalism.
So, using AI tools to write SEO content can be beneficial or harmful, it will depend entirely on how you utilize and adjust the AI tool. Benefits can include saving time, creating great content, and supporting keyword why drones are becoming indispensable for professionals optimization, etc. However, over-reliance on AI can lead to the possibility of losing the creativity and emotion in the content. To overcome this, you need to follow SEO principles, ensure that the content is trustworthy and always unique. In addition, you need to regularly update Google’s policies on AI tools to have the most appropriate adjustments for use.
Marketing campaigns using videos have a 30% higher engagement rate than campaigns using text or static images (According to research by QuintilesIMS – a market research company). This proves the effectiveness and importance of video marketing for marketers and businesses.
Video marketing – the hottest digital marketing trend today
Video marketing – the hottest digital marketing trend today
What is video marketing?
Video marketing is a form of video marketing, including planning, creating, editing and releasing videos, to achieve marketing goals such as branding, introducing products/services, reaching customers and selling…
What is video marketing?
What is video marketing?
Popular platforms where video marketing is often deployed include YouTube, Facebook, Instagram, Tiktok, Landing pages, Snapchat, and many more.
Video marketing and 5 other digital marketing trends of 2023
Why video marketing attracts customers
Video marketing is becoming an increasingly aleart news important and effective tool in the marketing strategy of businesses. The appeal of video marketing lies in its ability to create a deeper and more vivid interactive experience for customers compared to other forms of marketing.
One important reason is that video has the ability to combine many visual and audio elements, creating a multi-dimensional image of a product or service. This helps customers easily visualize the product and understand its benefits better, compared to static media publications such as text or images.
Why video marketing attracts customers
Why video marketing attracts customers
Interactivity is another important factor that makes video marketing appealing to customers. The ability for audiences to interact, comment, and share videos helps spread brand messages quickly and widely on social media. This also helps increase brand visibility.
In addition, the creativity of video marketing is also an attractive point. Businesses can use graphic effects, music, attractive storylines and their own style to create unique and impressive videos. Customers often easily remember creative and different videos, thereby creating better brand recognition.
The explosion of video marketing trends
With the rise of social media and online video platforms such as YouTube, Facebook, Instagram, and TikTok, the use of video to communicate messages and connect with audiences has become increasingly popular. In addition, the popularity of video marketing has created a significant shift in online consumer habits. A survey by Social Media Today revealed an impressive figure, with over 90% of consumers admitting that video plays an important role in their purchasing decision process.
