What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll get to it when I get to it” email accumulator. Know high unread counts aren’t uncommon. A recent consumer survey found 20% of respondents had 1.000 or more unread emails in their inboxes.Given the vast amount of emails sent out daily (over 300 billion each day in 2020). It’s hardly a surprise so many go unread. Consumers. Overwhelm by their inboxes. Rarely have time to read everything. If your brand doesn’t make the cut. They may unsubscribe from your list. However. They might also get in the habit of deleting your emails before reading them or leaving them to get buri in an ever-growing stack of unread messages. These inactive customers aren’t just a lost opportunity. They can also affect email deliverability.
Email list churn is inevitable
But it doesn’t have to be the end of a consumer relationship. Knowing why someone stopp reading in the first place can help you figure out how to win them back. Your email reactivation campaign should start with a survey to learn why readers are churning. Arm with this data. You’ll be able to create reactivation asia email list emails that address customer worries or annoyances and give them a reason to return.Ask subscribers why they stopp readingAll the data analysis in the world won’t give you the kind of insight you can get from a simple survey. If someone has stopp reading your emails. The easiest way to find out why is by asking them.Of course. That’s easier said than done. Getting a churn reader to respond to an exit survey is difficult. Ironically. You may have the easiest time with those who take the time to click unsubscribe: your confirmation page can ask why they no longer want to read your emails. For those inactive subscribers who skim past your emails after seeing the sender. The subject line is your only chance to get their attention.
This is not the time for subtlety
This is not the time for subtlety or cleverness. If a consumer has churn. It means your marketing tactics aren’t capturing them at the moment. Your survey email (and its subject line) should feel not only personaliz but also personal. Without deviating from Aolists your brand’s style guide. You may want to Use an individual’s name. Rather than a brand name. In the from fieldWrite an email that reads like it’s meant for one individual rather than an entire email list .Include a sign-off or signature with a real person’s name and contact information Use a respectful. Empathetic tone and voice throughout the messageAn inactive user is unlikely to give feback if they don’t think anyone will listen. A successful win-back email must center your consumer rather than your brand.
