a trend that is likely to be confirm as much of the world remains in lockdown. Last season. the Fération de la Haute Couture et de la Mode present a fully online environment during fashion week. with the Foundation’s executive president. Pascal Morand. noting the industry’s acceleration in adopting digitalisation saying “what would have happen over the course of years. happen in a few weeks”.The virtual environment showcas a mix mium of “live” runway shows and pre-record presentation lookbooks. and this digital atmosphere was also carri over into this January’s Haute Couture Paris Fashion Week. Pascal not that brands have the opportunity to be more “creative and emotional” and draw on a wider range of resources
Kols Have More Options Beauty and
when presenting runway shows via video in a storytelling format. Paris Fashion Week is likely to be similar to the menswear presentation. with shows taking place digitally or without an audience in attendance. But this can be lucrative for brands: Chanel made headlines last year by presenting its Métiers D’Art show only to actress Kristen Stewart. when French Covid rules meant only one VIP guest was allow. instead of 200 programm. fashion week 2021 dates It is also said that New York Fashion business lead Week will be mostly virtual. which according to Steven Kolb. CEO of the CFDA. has allow greater flexibility for brands: “We have always push the idea
Fashion Are the Predominant Topics
that brands should do what is better for them. and the digital approach has given brands more license to do what they want without time constraints” . Unschul fashion shows A hot topic last year was whether the traditional dates of Fashion Weeks would remain. or whether more brands would decide to show unschul. From Gucci to Off-White. a plethora of houses last year announc they wouldn’t stick to AO Llists the traditional calendar . with some choosing not to have seasons to reignite excitement and exclusivity. But does all this reflect the future of the sector? “It is our job to stick to the principles and have a coherent framework and a landscape that works” –
