What is a keyword or keyword? A Keyword (or keyword in Spanish) are all those terms which ones made up of one or more words (phrases) that users use to make a query in a specific Internet search engine. Precisely, that is why we refer to them as “ key ” , since they are the concepts or parameters that determine in a certain way the thematic results that, theoretically, the user expects the search engine to return as a result of their respective queries. Nowadays, and thanks to new Google updates, that old definition has undergone a great evolution.
What is a keyword
To such a point, that today you could RE-DEFINE IT as: A Keyword is a thematic search intention that a user performs on Google, with the main objective email database of finding the best answer to an informational or consumer need. This new feature makes it no longer only important what the user is looking for, but also what he really wants to find. Previously, the importance of a Keyword was such that some preferred to abuse these terms in the content of their websites (Keyword Stuffing), to try to increase the chances of positioning or appearing in the first results of some queries.
What are keywords for
However, today, this practice has radically AO lists decreased, since Google does not view it favorably and may even penalize it, relying on an algorithm (Panda) that is mainly responsible for controlling the quality and relevance of the content and monitoring many of these techniques that only try to manipulate the results. Now, as I said before, the search engine gives more and more importance to the thematic intention of the user’s query , making it prevail above all that the content satisfies the user’s real needs and, therefore, resolves correctly.
