Thanks to options like ChatGPT and Bing Chat, today’s web users are well-acquainted with modern AI technology. Now Google’s new Search Generative Experience is part of the mix, too. But what is Search Generative Experience, and how will it affect SEO moving forward.
When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Since its founding in September 1998, Google has been setting the standard to beat when it comes to online search technology.
Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance. Today,is all about finding ways to better please that algorithm and attain higher SERP rankings as a result.
But algorithms and search engines change. And now, Google has officially thrown its hat into the AI-powered search ring with its brand-new Search Generative Experience (or SGE for short). But what is Search Generative Experience, and what might it mean for the future of SEO.
What Is Search Generative Experience?
Google has technically been part of the current generative AI craze for a while. In early 2023, the search engine giant announced own answer to the wildly Argentina Mobile Number List popular ChatGPT. Like ChatGPT, Bard delivers AI-powered answers of all kinds to users everywhere.
However, while Search Generative Experience has some similarities to Bard, it’s really its own animal.
At present, Google SGE is an AI-powered feature added to the Google Search interface that everyone already knows and loves. It leverages the power of cutting-edge generative AI technology to enhance search results, offer handy SERP overviews, and streamline the process of browsing the web.
So far, users who’ve opted to try can:
- Access overviews of a search topic at a glance, conveniently displayed near the top of the SERP
How Can Google’s SGE Impact SEO?
As with other recently introduced Google SERP features (like Rich Snippets, to name just one), Search Generative Experience’s primary purpose is to AO Lists streamline search results and make it easier to answer questions.
As with chatbot solutions like ChatGPT or SGE SERP snapshots present the user with a lot of information. But these snapshots are significantly more informative than Rich Snippets, so it may be possible for those seeking simple answers to common questions to get what they need without ever clicking on a SERP result.
This will likely make it much harder to rank for question-based keywords, or at least that will be the case when the questions are simple.
