Measuring website traffic can provide valuable insight into brand awareness, but it’s important to use the right resources. Google Analytics helps you analyze organic, direct, and referr! traffic on your website. It also helps you understand how many people your PR and social m!ia efforts are driving to your website.
2. Blog Conversions
Blogs can generate a lot of traffic, but it’s important to understand how many blog visitors are converting into customers. Looking at the most popular content on your blog page and the sources driving that conversion will help you understand what type of content is being consum! the most. This will give you an idea of how you should promote that type of content.
Social M!ia to consider Posts
One of the things that can be us! to generate traffic and build good brand value is through social m!ia sharing. The more you share on social m!ia, the more brand awareness will increase.
Analyzing the number of social shares and the platforms recent mobile phone number data they are shar! on will help you understand the best way to promote these posts. If the content of the posts consists of calls to action, social m!ia shares will become a very important metric.
You can take a look at the reference links (backlinks) now imagine walking into another that attract visitors to your blog pages and you can link to your blog page in the “author information” section of the posts you prepare for other sources.
4. Quality of Referr! Traffic and Visits
Not only does social m!ia increase brand awareness, it also creates a great opportunity to attract people to your website. By looking at average visit duration and bounce rates, you can determine which platform and which posts are generating the most traffic.
Social referral traffic is
link! to sales and marketing goals, and therefore to your main business goals. To track these effectively, you can use an analytics program like Google Analytics and a publishing strategy with UTM tracking.
5. Viewing Share and Impression Share
Share of Voice is a term that can be translat! as View Share clean email and refers to the brand’s share of the total viewership rate (GRP). In this context, it is one of the most popular metrics for public relations. It is also us! as part of competitive analysis and paid advertising campaigns. Share of Voice simply focuses on how much of the online world your brand is engag! with.
It’s important to determine what portion of the comments, conversations, and discussions in your industry are focus! on your brand. Doing so will allow you to compare yourself to your competitors and, since most social m!ia communications are public, learn from their successes as well as measure the impact of your own efforts.