Many Facebook operators and foreign trade professionals who have just come into contact with Facebook often ask Huanxin why their Facebook company homepage has no fans, no inquiries, and no results. In this case, Huanxin will first help the consultant analyze their Facebook homepage, and it turns out that there are a lot of problems. Today, Huanxin has extracted the top 10 common problems of Facebook company homepages from these problems . Come and see if you have been hit?
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Use a Facebook personal page instead of a Facebook business page
Home page information is incomplete
The style of the homepage is off
Not marketing related
Facebook’s homepage is full of products, ignoring user experience
Facebook homepage posts only send links
Too lazy to make materials
Post text problem
No response, slow response, or inappropriate wording to Facebook company homepage messages
Ignore malicious comments
Use a Facebook personal page instead of a Facebook business page
It sounds simple, but there are still a lot of people who make this mistake and post a lot of company product related ads on their personal homepages, which results in their Facebook personal accounts being blocked. They also come to us to complain that they were blocked without violating Facebook’s advertising policy… Let me emphasize here: Facebook personal accounts are for individual Facebook users, so don’t post ads there. Facebook public pages are specifically opened for businesses or brands to promote and market. So, if you want to post ads, post them on Facebook public pages.
Home page information is incomplete
Click on the profile tab of the Facebook company homepage. Except for the Facebook homepage name and the information generated in the early stage of setting up the Facebook homepage, everything else is empty! Empty! Empty! Please tell me, are you kidding me? How can customers trust you if you don’t fill in any information? How can customers contact you if you don’t even leave a phone number or email address? If you don’t even tell your potential customers what this Facebook company homepage is used for and what products you have, what can customers see and buy? Therefore, the homepage information must be complete, with the company, products, contact information, etc., and it must be consistent with the overall style of the industry, company, and products.
The style of the homepage is off
The overall design style of the company’s homepage does not match the product. For example, the homepage selling large machinery is matched with a fresh style, which will give people a weird feeling. Another example is that the homepage selling fresh dresses has a solemn overall design style. These situations must be avoided. In addition, the overall design and writing style of the post must also be consistent with the company, industry and company homepage.
Not marketing related
In order to accumulate a large number of fans in a short period of time, many homepages publish funny videos and jokes that have nothing to do with the industry, company, or product. We call such behavior irrelevant marketing or ineffective marketing. This is because it can only bring you a virtual display number (such as post coverage, number of fans, etc.), but it cannot promote products and achieve conversions.
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Facebook’s homepage is full of products, ignoring user experience
Many posts on Facebook homepages directly upload products and copy and paste website descriptions, turning Facebook homepages into product warehouses. This ignores user experience and leaves fans with no desire to learn more.
Facebook homepage posts only send links
When many people post Facebook updates, they may just want to get some links indexed by search engines, so all they post effective ways to increase fanpage interaction for your business on their homepages are posts with product links. Using Facebook homepages for SEO to help websites get indexed is indeed a very effective method, but everyone ignores a very important fact: the people who are active on Facebook are real people, not machines. I won’t look at pure spam links.
Too lazy to make materials
Facebook found that in Facebook posts, the effect of pictures + text is 13% higher than that of text alone, and the effect of video + text is 29% higher than that of text alone. Therefore, the production and selection of materials are afb directory very important. However, some people are too lazy to collect materials and steal other people’s pictures. The key is that they have not removed other people’s watermarks. Not only do they help others advertise, but they also lose the trust of customers, which is not worth the loss. In addition, there are problems such as dim vision and blurry images and videos.
Post text problem
There are a lot of grammatical and word errors, which greatly reduce the readability of the post. The post lacks topicality, is self-contained, boring, and lacks interaction.
No response, slow response, or inappropriate wording
Facebook company homepage messages
Many potential customers will ask product questions through Facebook inboxes. Some people may be busy or for other reasons, which may cause the homepage not to reply or reply in time, affecting the customer experience. Therefore, we can set up automatic replies in Facebook settings, or connect to answering robots, so as to increase the response rate of the homepage, improve the homepage weight and user experience.
Ignore malicious comments
Many fans will leave messages or post complaints on Facebook homepages, complaining about product and service issues. If ignored, it will not only disgust customers, but also affect the effectiveness of marketing activities and become a negative reference for the brand.
Today’s list of 10 common problems with
Facebook company homepages, have you been hit? Friends who have been hit, please take action to modify your homepage. Friends who have not been hit, please help forward it to help more people check their company homepages. Giving roses to others will leave a lingering fragrance on your hands.
