Interaction to Next Paint (INP) is a metric that makes up the Google Search Console Core Web Vitals report for evaluating the user experience on a page. The INP measures the time between one interaction and another that the user made on the page, and will indicate the longest interaction. […]
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With such figures, it looked like it was time to shift our focus to the ultimate goal of any business: conversions. Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of […]
Seizing the opportunity right after a conversion is an ideal moment to initiate a meaningful conversation with the lead. After all, this person has just expressed their interest in something created by you, your brand, or your company. It’s essential to reciprocate that interest and demonstrate your genuine engagement. One […]
Aeropostale, for example, had a great idea that increased its profits in 2022. Through the “loose jeans” trend and with the remoteness of skinny jeans on TikTok, the brand was able to increase its offers of loose jeans, which grew from 7% of sales in 2020 to 40% in 2022 […]
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining […]
The future of data privacy is the Privacy-Enhancing Technologies (PETs). PETs are technologies that allow you to collect, process, analyze and share information while preserving data privacy and confidentiality. According to the report, digital advertising ecosystems have adopted PETs because these technologies allow for increased user data protection without causing […]
Long ebooks can be quite boring and distract readers from consuming the content. The same happens with infographics, since static images can make it harder to digest and are not very SEO friendly. Interactive experiences can be optimized to rank on search engines and engage with users while collecting first-party […]
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes directly with Elon Musk’s Twitter. And this is not the first time that Instagram has made a kind of “clone” of other social networks, right? Keep in mind that Stories and Reels were […]
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written […]
Since its ChatGPT has changed the landscape of content creation as we know it—and as new artificial intelligence (AI) technologies continue to emerge, the lines between human-generated and computer-generated content have become increasingly blurry. Yes, it’s true that AI has changed not only the way we write—but the way we think about […]
