Are investing in today Our “ B B Commerce Growth Strategies Survey” showed that of B B ecommerce companies are investing in improving their user experience by adding new personalization features, but of small companies say personalization will be a major challenge for them. We asked B B companies which personalization tactics are most effective. Personalized site search is the highest performer Fifty eight percent of B B merchants are seeing strong outcomes using personalized search results. Investing in search is particularly important because of visitors.
Use on site search as a primary
Way to find what they are looking for when landing on a commerce site. Beyond ensuring textually relevant search results, the most advanced search solutions even use artificial intelligence to re rank results so that they are personalized based on Afghanistan Mobile Database customer on the site behaviors. Personalized payment and shipping options were second Fifty six percent of B B merchants are seeing strong outcomes using personalized payment and shipping options. Adding personalized payment and fulfillment options based on the company is key to removing friction in the buying journey and increasing the ecommerce conversion rate.
Three outcomes using personalized product
That could mean adding options to pay on account, pay with a credit card, use instant credit, or add a new payment option customers are asking for. Or it could be letting them split an order for delivery to different warehouses or on different dates. As a B B merchant expands to new markets, this could also include customizing their site with locally appropriate AO Lists payments, fulfillment, and order management capabilities. Personalized product recommendations rounded out the top recommendations. Product recommendations are a proven tactic for increasing not only conversion rates but also average order value. An important distinction from B C is that B B storefronts often require more complex logic, which dictates both product visibility and pricing for specific customers or customer groups.
