You most certainly know that YOU are your first marketing tool. Your interlocutors, your potential customers, YOUR CUSTOMERS, need to be reassured about WHO you are, about your legitimacy, about your credibility. They also need you to be authentic, to be real and to connect with you and to feel […]
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In today’s digital age, consumers expect personalized experiences from the brands they interact with. Personalization in marketing refers to tailoring messages, products, and services to individual customers based on their preferences, behavior, and other data. As more and more brands adopt personalized marketing strategies, it’s important to understand best practices […]
