To maximize the impact of your AI chatbot, focus on targeting the right audience. Leverage demographic, behavioral, and other relevant website data to trigger chatbot interactions at optimal times for specific groups of visitors. This allows for personalized interactions, increasing the likelihood of capturing qualified leads. For example, if a […]
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The current trend in marketing aims for a phenomenon of demassification to make way for the greater effectiveness of niche marketing . This trend is clearly visible in the field of e-commerce and behavioral marketing. It also finds its full legitimacy in the field of communication by the object because […]
