Some brands are unwittingly embroiled in conflicts or buzz that they did not originate. This is the case of Casio, Rolex, Twingo and Ferrari who saw themselves drawn into a love conflict between Shakira and Gérard Piqué, through music. Stars compare themselves with brands In one of her last songs […]
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The world has seen its fair share of crises in recent years. From natural disasters to pandemics, organizations have had to navigate unexpected challenges and communicate important information to their stakeholders quickly and effectively. In times of crisis, communication is critical, and SMS marketing has emerged as a powerful tool […]
