It is almost impossible and above all very expensive to interview all potential customers . The essential thing remains that the sample be representative of the population to be studied. Determining the sample size will need to take into account the budget, the degree of detail and the time available […]
You most certainly know that YOU are your first marketing tool. Your interlocutors, your potential customers, YOUR CUSTOMERS, need to be reassured about WHO you are, about your legitimacy, about your credibility. They also need you to be authentic, to be real and to connect with you and to feel […]
Entrepreneurship is a complex and multifaceted field that requires a wide range of skills and knowledge. One key area of knowledge that is particularly important for entrepreneurs is general business knowledge. This includes knowledge of finance, marketing, management, and other critical areas of business operations. However, the connection between knowledge […]
Whether we are talking about an entrepreneur at the head of an SME, a team of co-founders who manages a start-up, the leader of a large international group, the projects, the ambitions and the financial means different. The realization of an event must take into account certain constraints. Just imagine […]
Failure is an inevitable part of life. Everyone experiences it at some point, and it can be difficult to cope with. However, developing resilience in the face of failure is essential for moving forward and achieving success. Resilience is the ability to bounce back from setbacks and challenges, and it […]
Sustainability is a critical concept in the modern world as the Earth faces a range of ecological, economic, and social challenges. From climate change to resource depletion, sustainability requires that individuals, businesses, and governments find ways to balance the needs of the present with those of future generations. Knowledge plays […]
Collaborative learning is an essential aspect of education that promotes interaction, knowledge sharing, and constructive learning among students. It is a great way to encourage social interaction, increase motivation, and promote a positive learning experience. In this blog post, we will discuss some strategies that educators can use to foster […]
Selling products or services can be complex. Your job as a marketing manager is, in part, to make the complicated simple, even if it means abandoning the jargon of the entrepreneur to convey the value of your company in terms accessible to ordinary people. It is also about talking more […]
Traveling is one of the most rewarding experiences anyone can have. Not only does it give you the chance to explore new places and cultures, but it also provides opportunities for personal growth and learning. In fact, travel is one of the best ways to learn and develop new skills. […]
They are when you want to communicate to a large audience to: inform of an innovation, a change, a takeover, a merger promote a new company or a new product/service, announce a major partnership, communicate on a new CEO, leader develop its notoriety and credibility make known its mode of […]
