An actual annual calendar can and should be supplemented with, for example, a monthly to-do list or . The annual marketing clock is something to be taken seriously and relaxed at the same time. Of course it should be followed in principle, otherwise it will be useless. On the other hand, it is also important to remain flexible and modify your plan as needed, as it allows you to react to current events. Solo entrepreneurs should also set aside time to create a marketing calendar. Marketing Plan Before developing an annual marketing calendar, it is important to determine the company’s marketing objectives, target groups, channels used and results monitoring.
A more detailed schedule
Usually, these are already included country email list in the marketing plan, but it is at least worth simply repeating them or recording them as well, for example, at the beginning of the annual calendar. Goals Marketing should always be goal-oriented and the year clock should be crafted with these goals in mind. For example, the goal of marketing can be to increase sales or increase company visibility, and multiple goals can be achieved simultaneously. Target Groups There can be one or more target groups and it is good to keep them in mind . The more precisely the target group is defined, the easier it is usually to target marketing exactly to the desired target group. The annual clock can also be used
When developing the annual clock
The annual clock can also be used AO Lists to easily check whether each of the company’s target groups is evenly considered in marketing throughout the year. Channels It’s also important to understand the channels and tools available. Channels should be selected mainly by the target group, that is, through which channel the target group can be reached. If desired, you can also record the channels used in a calendar for each event or important date. On the other hand, this is only possible if you develop a more detailed monthly plan based on the annual clock. Measuring and Monitoring Results In order to understand whether marketing objectives are being achieved.
