How much and why does it cost so much? Why can’t it be made cheaper and what will happen if you try.
How much do analogues cost? Why is that?
Where to start – where to start building a house, making dreadlocks, launching a website, coding or layout.
Materials – what do you make your product from, why this decision.
Add something to your content plan about whatsapp data what materials are available, what alternatives exist, and why they are not suitable. Tell us how much wood chips are used to press OSP, how much and what kind of paint you use to treat your corrugated sheets, why your cat litter is made of green silica gel. You can immediately tell us where these materials come from.
Product review from an independent expert – with pros and cons.
A product review from an opinion leader – a blogger with a large number of subscribers.
Quality control – who and how monitors that the product/service is the best or close to this characteristic.
History of the product – who invented it, when it first appeared, what it was like. A good option for a blog topic when nothing significant is happening in the company or on the market.
Evolution of a product/service – how it changed, what it came to, what was the most important thing that happened in all the changes.
How to use the product for beginners:
Where to start.
How to choose.
Where to buy.
How to distinguish a fake and a low-quality offer.
For advanced:
Complex functions.
Unconventional uses.
Common mistakes when doing it yourself.
Review of a flagship or new product:
Design a promo page. Just not like Apple’s .
Record a video review.
Make a presentation.
Put together a PDF book with details about the product. Blog about why you did it and how.
Describe the benefits of the product/service.
Describe the shortcomings and how you plan to address them.
Tell us a little known fact:
About optimization for mobile devices the industry.
For example, if you sell cars, write a blog post about how to tune them. If you build houses, make a review of top concrete vibrating presses. Add a review of helmets to your content plan if you sell bicycles.
Tell us how to care for the product. How to extend its life. What not to do – safe use measures.
How to quickly solve a problem. How to fix something if you have already broken or are about to break something. For example, how to fix a fork on a bicycle, how to fix a crooked masonry, how to return a product if it does not suit you.
Automation. How to automate processes, how to implement a product into an automatically operating system. Or why you shouldn’t do it.
A case study on how you solved a problem for your target audience:
They provided a standard service ba leads from the price list and achieved the predicted result.
For example, we accurately tracked how many clients we brought to the site in six months using content marketing. Or we built a house in a seismic zone and it didn’t fall apart a year after the earthquake. Or we started working with a client who won gold at a bodybuilding championship.
You made mistakes and are publishing a review so that others don’t repeat them.
Live streaming – for example, a tattoo or haircut online in real time, a webcast from a construction site.
To do this, read how to write a cool case study .
Go throughfree
Copywriting course from “Let’s Do It”
Take the course
Write blog topics about competitors and the industry
Translate top material from a foreign blog.
Translate your article into English to get it read by more people (if it makes sense for your target audience).
Make a selection of foreign blogs that can be read on the topic
A review of analogues (ways to replace a product/service) with an honest list of pros and cons.
An honest review of the same products from competitors.
A selection of Russian blogs that you can also subscribe to.
A selection of groups and opinion leaders on social networks that are useful to follow.
Industry statistics – publicly available and proprietary research.
Make your predictions on the blog.
Cover trending topics and write about where the industry is heading, who will survive and who will not, how the market will change in a year, and which areas of work will be the most promising.
