That can be us to plan content marketing effectively Content Matrix. The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of goods or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that is emotionally relat (Emotional) to the purchase decision as well. Rationality in the Content Matrix also describes the content format that is divid into types, namely, ucational content, persuasive content.
What we have done
Jai (Convince) entertainment content (Entertainment) and Albania B2B List inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision. , if your brand is B B type, then cribility and detail are important.
Or are doing is appropriate
Which requires reason and effect in AO Lists making purchasing decisions Content creat to create awareness may include writing articles to ucate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. How to get start with Content Matrix ? Let’s take a look at what each type of content qualifies. And clearly state how each type of content is measur against KPIs to ensure the best results when communicating. Let’s see what kind of content formats are us by our brand or our company. And where is it in the Content Matrix to see if.
