The appropriateness of content formats that are suitable for both types of businesses. Target group including the purpose of communication that can be. Used to plan content marketing effectively Content Matrix The Content. Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason (Rational.
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In the Content Matrix, it also describes the form French Polynesia B2B List of content that is divided into types: educational content (Educate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access Andby bringing actors as presenters Posting information on various forums or a catalyst for making a purchase decision.
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On the other hand, if your brand AO Lists is B B type, then credibility and detail are important. which requires reason and effect in making purchasing decisions awareness may include writing articles to educate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. How to get startd with Content Matrix ? Let’s take a look at what each type of content qualifies. And clearly state how each type of content is measure against KPIs to ensure the best results when communicating. Let’s see what kind of content formats are use by our brand or our company.
