Yes email marketers have to work hard to stand out in the crowd. Great email marketers know they make good money if they provide their audience with valuable content. One way to offer their subscribers great content is to include videos in their emails. Video has been proven to increase engagement across all online platforms, and email is no exception. This article will show you how to embed videos in emails to improve your email marketing results, as well as practical tips for sending videos in emails correctly. Is it worth using video in emails? Let’s start with the use of video content for emails and email marketing trends.
There’s No Doubt That Videos Can Add
Significant value to your email campaign, and the number one reason you should use them is because of their popularity. People prefer colorful content that saves them time – it usually takes less time to watch a video than to read a long article. This is why your customers are more likely to pay attention to and respond to video content – video. It’s much easier to get likes, comments, and posts than texts. The second reason to use video in email campaigns is supported by statistics. Studies show that video can help you increase open rate by 6% and click-through rate by up to 300%. This means you can reach more people and drive a lot more traffic to your website if you attach videos to your emails.
With Email Marketing Tools That Let You Set Up
Email campaigns and schedule send dates, you can manage your video emails almost effortlessly. Target video in emails As with your usual social media content plan, video in text and email can be of different types and serve different purposes. It’s best to use Ao Lists several of these video templates in your campaigns to engage your audience. However, you should also consider the quality of your videos, not just the idea. To make your emails look great, you may need a graphic design tool or video editor software . This will help you create professional-looking content, which is essential to grab and hold people’s attention. Educational video tutorials Educational videos can be very useful in trigger emails.