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New avenues for growth
This is Part of our series on preparing your site for peak season. Read Part Although consumers are going back to in person shopping, they aren’t totally reverting to their pre pandemic habits and are approaching their purchases with new expectations. Customers are looking for a seamless omnichannel experience that balances online and in person AO Lists options. If your company only lives in the digital space, there’s no need to worry. Ultimately, these new preferences demonstrate the lasting impact of ecommerce and the stickiness of some behaviors formed during the pandemic. Most notably, customers will continue to demand a smooth shopping experience online, and businesses that can’t meet this baseline will lose potential sales.