It turns out that shorter URLs often rank higher in the SERPs compared to standard URLs. The Importance of This is undoubtedly due to the higher click-through rate and the ease of sharing them. A better click-through rate may also be the result of using effective keywords in the addresses […]
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As more brands are putting their resources into native advertising, which consists of long-form articles related to their product or industry, it’s becoming harder to differentiate it from content marketing. Nevertheless, there are distinct definitions between content marketing and native advertising, and you can explore them right here. Rock Content […]
Downloadable content can be a valuable way for a company to promote its brand and drive traffic to its site. High-value downloadable content can also be a reliable and passive revenue stream when done correctly. Learn how to build a downloadable content strategy that reinforces your bottom line. Rock Content […]
