Aeropostale, for example, had a great idea that increased its profits in 2022. Through the “loose jeans” trend and with the remoteness of skinny jeans on TikTok, the brand was able to increase its offers of loose jeans, which grew from 7% of sales in 2020 to 40% in 2022 […]
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A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining […]
The future of data privacy is the Privacy-Enhancing Technologies (PETs). PETs are technologies that allow you to collect, process, analyze and share information while preserving data privacy and confidentiality. According to the report, digital advertising ecosystems have adopted PETs because these technologies allow for increased user data protection without causing […]
Long ebooks can be quite boring and distract readers from consuming the content. The same happens with infographics, since static images can make it harder to digest and are not very SEO friendly. Interactive experiences can be optimized to rank on search engines and engage with users while collecting first-party […]
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes directly with Elon Musk’s Twitter. And this is not the first time that Instagram has made a kind of “clone” of other social networks, right? Keep in mind that Stories and Reels were […]
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written […]
Since its ChatGPT has changed the landscape of content creation as we know it—and as new artificial intelligence (AI) technologies continue to emerge, the lines between human-generated and computer-generated content have become increasingly blurry. Yes, it’s true that AI has changed not only the way we write—but the way we think about […]
Since its ChatGPT has changed the landscape of content creation as we know it—and as new artificial intelligence (AI) technologies continue to emerge, the lines between human-generated and computer-generated content have become increasingly blurry. Yes, it’s true that AI has changed not only the way we write—but the way we think about […]
We know that is here to stay. No matter the market you operate in, using AI can be an efficient way to make your days more productive in your routine. And it’s the same for businesses when we talk about branding tactics like interaction, usability, and website navigation. Ever wonder how […]
In today’s fast-paced and highly competitive digital landscape, capturing and retaining the attention of your target audience is no small feat. One approach that has proven to be highly effective is the use of interactivity. In fact, by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. […]
