The UN appears to be running out of patience with fossil fuel companies and their accomplices. At the UN General Assembly held last week in New York, António Guterres, Secretary General of the United Nations, insisted that “companies that pollute must pay.” “We must hold fossil fuel companies and those […]
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BMW chooses has chosen iProspect, Dentsu ‘s specialist marketing and performance agency , as its European offline media planning and buying agency. The account, which covers the BMW and Mini brands , is worth $140 million in sales across Europe. iProspect thus consolidates offline media planning and buying in 24 […]
How to get recurring customers in an e-commerce. I’m not going to lie to you. A person doesn’t buy from you because they like you as a business manager. He buys from you because he considers that you have a good price-quality ratio. It is the key factor although it […]
