Esselunga. The digital flyer to offer increasingly target offers home digital 4marketing advertising share this article insert in the doveconviene app. It allows the customer to find the best promotions in a geolocaliz manner and. In the future. To convey more useful and personaliz messages to customers. «through loyalty cards […]
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I.E. The light emitt by the screen: if the space is full of natural light. For example a shop window. A strong brightness is necessary. The use of better information which also involves better communication Otherwise it does not you will be able to view it correctly. Another fundamental parameter […]
In shop windows. On the streets. In points of sale: screens are multiplying. In the most disparate forms. To communicate and entertain customers. Digital signage is a powerful marketing tool. Now accessible even to small retailers publish on 23 feb 2018 what is digital signage today? The answer is before […]
When apple announc mail privacy protection. Earlier this year. It threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be. But we knew it’d change the way we thought about and report email marketing metrics.The announcement had shades of […]
This newsletter from zendesk includes a letter from the ceo about a new product announcement. And a cta encouraging . people to click to “learn more” about that product. Good email design includes cta .The button is easy to see and the copy is clear. Making sure that readers can’t […]
Use segmentation to target your customers. While most email newsletters will go to your entire list. Your organization may have a different structure. If your company serves multiple different verticals. It may be wise to craft different types of content for each of those industries. Or maybe you have newsletter […]
Your subject line is arguably the most important piece of email content. Without a solid subject line. Your email open rate is going to suffer.Think about subject lines that draw you in — what’s compelling about them? Do they use concise language? Empathetic language? Bold language? Emojis?In our experience. The […]
Providing quality content means understanding your readers and what they want. Then following through with answers they can’t find elsewhere. Use the customer pain points and questions identifi in your survey as prompts for future email topics.Use the data to improve your email marketing strategyEmail churn is inevitable. Which means […]
Refocus on your target audience to increase relevancyPersonalizing emails by sticking someone’s name in the subject line won’t help if they’re not interest in what you have to offer. The content you are sending out must address the nes of the consumers you want to reach. Using one email newsletter […]
Whether you’re writing up questions to go on the unsubscribe page or a survey to be shar via email. It’s important to keep your request simple and short. Unengag readers typically aren’t in love with your brand. Which means they may not have much time to give. Each question you […]
