Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Updated sizes and all formats for photos, videos and stories to publish on the pages of the main social networks
We’ve known this for years, ever since social media appeared in our lives. Images are an increasingly important point of reference for communicating.
Today it’s not just about telling our experiences with images, graphics and photographs are in the foreground for marketing and corporate communication strategies .
What can confuse ideas, however, lies in the use of these images.
Every social network, in fact, has characteristics and requires users to adapt and respect them. So far, nothing difficult, but it could happen that you get lost in the confusion of different types of formats .
How to use quality images and videos on social media?
The first rule to follow is: choose the images so that they are in line with the tastes and needs of the public and the specific social network . New data You have to know your audience, know what they are looking for, what they love and what they really can’t stand. This will help you immediately get in tune, align your communication with the approach of the people who follow you. In addition to an in-depth study of your buyer personas , our advice is to experiment . Start posting photos and images and try to figure out which ones spark your audience’s interest.
At this stage, don’t forget that the platform must also be chosen carefully . Not all social media is right for your message and your audience. And you have to know how to treat them. You cannot behave the same way on different social networks. This also applies to the photos you post. Later we will look in detail at the specific formats for each social network.
Video and social networks
Social media speaks more and more in images and photographs have carved out ample space for themselves on all platforms. Yet they have a valid rival: videos. AO List Live, tutorials, video clips and reels are the most loved and shared contents to date . Of a more educational nature or just to entertain and amuse, they are, without a doubt, what people are looking for. Based on your type of message you can choose the most suitable cut:
Testimonial or video review to raise awareness of the brand or company
Tutorial to promote a product or service .
A video expresses authenticity, shows things as they are, provokes emotions and smiles, in short, it involves the viewer.
