When apple announc mail privacy protection. Earlier this year. It threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be. But we knew it’d change the way we thought about and report email marketing metrics.The announcement had shades of […]
This newsletter from zendesk includes a letter from the ceo about a new product announcement. And a cta encouraging . people to click to “learn more” about that product. Good email design includes cta .The button is easy to see and the copy is clear. Making sure that readers can’t […]
Use segmentation to target your customers. While most email newsletters will go to your entire list. Your organization may have a different structure. If your company serves multiple different verticals. It may be wise to craft different types of content for each of those industries. Or maybe you have newsletter […]
Your subject line is arguably the most important piece of email content. Without a solid subject line. Your email open rate is going to suffer.Think about subject lines that draw you in — what’s compelling about them? Do they use concise language? Empathetic language? Bold language? Emojis?In our experience. The […]
Providing quality content means understanding your readers and what they want. Then following through with answers they can’t find elsewhere. Use the customer pain points and questions identifi in your survey as prompts for future email topics.Use the data to improve your email marketing strategyEmail churn is inevitable. Which means […]
Refocus on your target audience to increase relevancyPersonalizing emails by sticking someone’s name in the subject line won’t help if they’re not interest in what you have to offer. The content you are sending out must address the nes of the consumers you want to reach. Using one email newsletter […]
Whether you’re writing up questions to go on the unsubscribe page or a survey to be shar via email. It’s important to keep your request simple and short. Unengag readers typically aren’t in love with your brand. Which means they may not have much time to give. Each question you […]
What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of inbox zero or an “I’ll get to it when I get to it” email accumulator. Know high unread counts aren’t uncommon. A recent consumer survey found 20% of respondents had 1.000 or more unread emails […]
The first issue you’ll run into with buying an email list is most reputable email service providers (esps) won’t allow you to send emails to email addresses that have not opt in. They do this to preserve their own sender reputation and business.And. If you do find an esp that’ll […]
Routinely review your list for unengag subscribers and invalid emails According to statista. 2%-4% of marketing emails go undeliver each month. Which means your engagement rates are tanking partially due to emails that never even see the recipients.We get it; no one wants to cut their list down. However. By […]
