In shop windows. On the streets. In points of sale: screens are multiplying. In the most disparate forms. To communicate and entertain customers. Digital signage is a powerful marketing tool. Now accessible even to small retailers publish on 23 feb 2018 what is digital signage today? The answer is before […]
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The Digital Services Act (DSA) has overcome the last hurdle as it has been definitively approved by the European Union . Following the approval of the European Parliament last July, the European Council has now ratified this regulation that addresses the security of electronic commerce. This update is the first […]
BMW chooses has chosen iProspect, Dentsu ‘s specialist marketing and performance agency , as its European offline media planning and buying agency. The account, which covers the BMW and Mini brands , is worth $140 million in sales across Europe. iProspect thus consolidates offline media planning and buying in 24 […]
The Ibero-American Festival of Creativity (FIAP), in its 51st edition. Has everything ready to announce this Thursday October 6. Therefore, the winners of metals in the different categories. Therefore, of the Gran Sol de Iberoamérica in the four disciplines of the festival: Formats. Innovation, Advertisements and Formats. As a prelude […]
Products have the greatest recovery potential Consumer products could provide a strong boost to the retail media business; according to a study by Accenture and GfK, the online share could rise from 5% today to between 10% and 15% in 2030.to revenues of $52.7 billion in 2024. For its part, […]
How to get more business for your company. This strategy using a personal branding strategy. For example, Publicis Groupe has created a joint venture with French retail giant Carrefour to serve the market in Central Europe and South America. 8. New players in retail media on the rise. Real Examples. […]
