Routinely review your list for unengag subscribers and invalid emails According to statista. 2%-4% of marketing emails go undeliver each month. Which means your engagement rates are tanking partially due to emails that never even see the recipients.We get it; no one wants to cut their list down. However. By removing addresses that hard bounce (I.E.. Are permanently undeliverable) and subscribers who are unengag. You’ll increase your open rate and long-term email deliverability rate. If an email has a hard bounce or a subscriber doesn’t open emails for 12-18 months (depending on cadence). It’s time to cut them loose.
Implement a double opt-in
Pro-tip: not sure where to start cleaning up your list? Check out quickemail verification. An email deliverability tool that will analyze your email list for you.Implement a double opt-in A double opt-in is when a subscriber is sent an email to email list confirm their subscription before being add to the email list. This prevents hard bounces because the user has to verify their email. It also requires an extra step of commitment from the subscriber to confirm their email so you’ll end up with fewer unengag users.Make it easy to unsubscribeYes. You read that right. Making it easy for unengag users to unsubscribe prevents them from getting sick of hearing from your brand. Cultivates authenticity with your readership. And improves overall engagement on your list.
You can make it easy to unsubscribe
You can make it easy to unsubscribe from your emails by including a prominent unsubscribe link in every email and creating a 1-click unsubscribe process. A 1-click unsubscribe process includes pre-populating the email field. Making feback optional. And creating simple Aolists ways of adjusting preferences. Such as checkboxes.When recipients move to unsubscribe. Giving them the option to adjust preferences instead is a good way to retain them. Some users may not actually want to unsubscribe but just aren’t interest in the specific email campaign or don’t want emails as frequently.Don’t buy email listsBuying email lists contributes to high bounce rates and low engagement and ultimately compromises the integrity of the portion of the subscriber list that did opt-in.
