Instagram* in 2022 is still an effective platform for developing any B2C direction . You can create a working online store, a visual for a beauty salon, promote a personal brand or run a lifestyle blog.
And in the B2B direction, Instagram* is not standing aside: companies create their pages on this social network to present opportunities and demonstrate the process of providing services.
In any case, no matter what field you belong to, for effective promotion you will need an Instagram promotion strategy* .
Example of a promotion strategy on Instagram*
Example of a promotion strategy on Instagram*
If you refuse it and try to promote the page by all available means, it will not work . You will waste your energy, time and budget.
Today we will look at the right choice of Instagram promotion strategy* and how to correctly create and implement it.
Why create a strategy for your account?
Instagram marketing strategy* is a key step to the successful development of your resource. It includes a business plan with a forecast of the profitability of promotion.
Since there are several types of accounts, the choice of Instagram strategy* will have a reference to a specific one.
All types of accounts have one thing in common – visuals. This has been a feature of Instagram* since its foundation, to which content was later added. Both of these factors will directly affect the growth rate of subscribers and their interaction with posts and stories.
With a well-designed Instagram promotion strategy*, you can not only gather an active and interested audience in your account, but also save a decent portion of your advertising budget . By creating a plan in advance, you will reach your goals much sooner than if you implement a “trial and error” plan.
Instagram Strategy* 2022. Types and Examples.
The easiest way to understand which Instagram* development strategy will suit you is to look at the options in examples.
Account for advertising
Example of an account for advertising
Example of an account for advertising
Example of a city page
The main goal of such a page is usually to gather a local or topic-interested audience, to which advertising and warming content will be broadcast. A good example is any city or region page, where the account owner posts everything that concerns each resident (reviews, news, incidents). This is always interesting and attracts new traffic.
All this continues until the moment when the page can show good statistics to the advertiser. After that, advertising integrations begin.
An example of advertising integration in a news public in Krasnodar Krai.
An example of advertising integration in a news public in Krasnodar Krai.
How to gain an audience?
Standard methods of attraction work:Hashtags 2-3 publications per week on current topics
Keywords in the title and header of the page
Maintaining pages in other social networks in parallel and attracting an audience from there
Mutual subscriptions with competitors in this niche (audience spillover)
Remember that overdoing it with promotion methods can lead toshadow ban, we already wrote about it.
Personal page
Suitable for those who offer their products or services personally, and not through the company brand . This niche is firmly held by makeup artists, SMM specialists, designers, coaches on any topic, and the list can go on for a long time. Sometimes a personal brand is combined with products. An example is blogger @ler_chek. Her page is about life in the lifestyle format, and about her own brand of cosmetics, which she sells, including to her audience. This is a successful collaboration for an already promoted blog. After all, you can easily warm up the audience, talk about the benefits of using the product on yourself, and stimulate a purchase.
ler_chek
Blogger @ler_chek
In any such story, it is important to be better than the competitor. This can only be done by convincing your audience. The following tools are suitable for this:
Customer Feedback Highlights (to build a customer feedback base, always ask for feedback)
More expertise when creating a content strategy on Instagram*. This refers to posts where you can give the reader more highly specialized information.
When developing a blog, entertaining content is also important . You don’t need to think that when selling promotion services, it will be superfluous to film your day in stories. On the contrary, it helps to keep the audience’s attention and dilute work with ordinary life, potentially attracting people to you.
Blogger promotion
This is serious and intensive work, because the blogger (as a final product) must become a media product, attract advertisers and be liked by the audience. You don’t have to have a huge budget to achieve this. Instagram* algorithms are designed in such a way that unique presentation and interesting content will do their job themselves . When creating a content strategy on Instagram* for a blogger, you need to take into account the unique presentation of the material, not change different styles, but stick to one, but your own.
It is also worth noting that placing ads at an early stage of blogger formation can be very off-putting, people subscribe, first of all, to a person. Therefore, even with some minimal offers, it is better to refuse for now .
Blogger @galichida
Blogger @galichida
At the early stages of its development, the blogger @galichida’s page attracted audiences with its vine formats (short funny videos).
Afterwards, she started adding advertising integrations.
A blogger can gain subscribers using:
Mutual PR with other bloggers (including reposting videos, collaborations)
Hashtags
Quite regularly publish your unique content
Advertising with larger bloggers
Strategy for promoting a commercial page
Mainly works in B2C. The purpose of such a page is to increase loyalty, collect feedback, sell goods and services.
Adidas
Adidas
The brand publishes materials, relying on certain types of creativity and format. Often, some social subtext, emotions, motivation are visible. For example, the sports brand Adidas encourages you to be yourself, love yourself, be proud of your successes.
Brand pages post little advertising, focusing on their own products and services. The more vividly and better a brand tells about itself, the higher the conversion to sales .
Brands are promoted as follows:
Use your own tag
They leave links to the account on the website and other social networks
They work hard on content and visuals
Give the audience discounts and gifts by holding raffles
Create collaborations with other brands to conduct giveaways
This Instagram promotion strategy* is closely linked to the company’s overall marketing strategy . It is important to adhere to approximately the same format of communication with the audience both on your own website and on the brand page.
Instagram* = landing
This promotion option differs in that the Instagram* page is used as a landing page .
Landing on Instagram
Landing page example
The purpose of such a page is traffic to the main site. These are not regular posts, very little emphasis on texts and photos. The page demonstrates basic services, prices, contacts.
In this promotion option, you can attract an audience using mass mailings or through mutual PR (likes, subscriptions, giveaways and contests).
Once you have decided on the type of page you want to promote, it is important to follow these steps:
Analyze competitors
Define your goals (what do you want from your new subscribers?)
Create a sales funnel and content plan
Analyze the effectiveness of your promotion
If you follow the steps, your page will show maximum efficiency, and the most relevant and interesting information will be delivered to users.
*The activities of Meta Platforms Inc. and its social networks Facebook and Instagram are prohibited in the Russian Federation.
