An email newsletter has only a couple of seconds to hook the reader – with a subject line to open it, and interesting content to read it. If the images are slow to load, a user with a bad Internet connection will simply close the letter, and contact with the brand will be unsuccessful. To prevent this from happening, it is worth compressing the image for the newsletter. How to do this without losing quality – we tell in the article. Why compress images in newsletters Image compression is the process of reducing the size of image files while maintaining their quality at the highest possible level. The process allows you to reduce the size of the image and the amount of data transferred when sending emails with attached images. Reducing the image size for an email is important for two reasons: Compression reduces file sizes, which speeds up email loading times.
Free Online Image Compression Services
Fast loading times help keep recipients engaged and reduce the likelihood that they will close the email before the images have fully loaded. Compression allows you to save space on your mail server and reduce the load on servers when sending and receiving emails. This is especially important for mass mailings when you need to transmit a large amount of information to many recipients. Failure to reduce the image size for email newsletters may result in the following negative consequences: Long loading times for images reduce email conversion. Increasing the size of letters may cause problems with their delivery due to the limitations of mail servers. Reading the letter will require increased traffic consumption for recipients, especially if they open the letters on mobile devices with a paid Internet connection.
How Google Mail Blocks and Cuts Images in Emails
The email may be marked as spam due to the large amount of attachments. How Google Mail Blocks and Cuts Images in Emails All mail clients have their own rules for displaying letters and their contents. Let’s look at Google Mail as an example. If you send UAE Email Lead newsletters to Gmail users, keep in mind that the image size will be changed automatically, while maintaining their proportions and quality within reasonable limits. This is how compliance with the standard requirements of mail services is achieved: the size is no more than 100 KB, so as not to create problems with sending and receiving letters. If the image attached to the letter is too large, Google can crop the letter and reduce the image size without losing quality to the optimal value.
Additionally, Gmail blocks automatic image loading in emails by default for security and privacy reasons. Users can choose to allow images to load in emails if they trust the sender. If you need to reduce the size of an image for an email newsletter, here are some popular online services that will help with this task. All services are free and do not require registration to use. 1. TinyPNG and TinyJPG are some of the most popular services for compressing images while maintaining high quality.
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They support PNG, WebP, and JPEG formats. After optimization, the services show how much the image size was reduced.WebsitePlanet is an online tool that allows you to compress images without losing quality. With WebsitePlanet Image Compressor, users can AO Lists upload images of various formats (e.g. JPEG, PNG, GIF) and compress them. You can choose the compression level to achieve the optimal balance between image quality and size. After optimization, the user can download the image or click the Resize button and edit the image: change the height and width, rotate the image, flip the image horizontally or vertically, or crop it.