As a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason (Rational). In the Content Matrix, it also describes the form of content that is divid into types: ucational content (ucate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness.
In the same business
That focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration Argentina WhatsApp Number List or a catalyst for making a purchase decision. On the other hand, if your brand is B B type, then cribility and detail are important. which requires reason and effect in making purchasing decisions Content creat to create awareness may include writing articles to ucate. press release Communicating with Infographics and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services.
A good start is half
Content Matrix ? Let’s take a look at what AO Lists each type of content qualifies. And clearly state how each type of content is measur against KPIs to ensure the best results when communicating. Let’s see what kind of content formats are us by our brand or our company. And where is it in the Content we have done or are doing is appropriate or not? to be adapt to be more effective Try to compare with competitors in.
