How a Copywriter Misses Out

To speed up the comparison and selection process, we prepared a very simple Google form that we asked authors applying for the job to fill out.

Questionnaire for the author of texts
There were 7 questions in the form:

Table with responses from copywriters

Despite the simplicity of the task, many whatsapp data   authors were unable to cope with it. Some made a couple of minor mistakes, while others stumbled so much that we didn’t even see their texts. We divided all the mistakes into the questions we asked.

If anyone recognized themselves, please do not be offended. Consider this criticism as an opportunity for growth. Believe me, if you do not make all these mistakes, next time you will have a higher chance of getting a good position or a profitable client.

Tell us about yourself
1. I see that you need a story about yourself in 3-4 sentences, but I will write more. You cannot have 3 hundred responses and, most likely, you have 2-3 free weeks to read everyone’s essays.

text about yourself in the work of a copywriter

whatsapp data

If everyone writes a long text about themselves, checking responses will take a month. No, we don’t have that much time.

2. I’ll write you something funny and humorous. For example, I’ll answer the question of my name: “They call me when the best texts in the world are needed.” And I’ll forget to finish writing my name.

Don’t. Don’t joke with people you don’t know. You can be a great person and performer, and your joke can be great, but it may not go over well with a stranger at a particular moment and they will skip the line with your response. We tried not to do that, although sometimes we really wanted to.

3. I type up to 20,000 characters of text . I typed texts in such and such a magazine.

Typing text is mindlessly typing it. This hur man tillämpar en kreativ skrivstil   is not what a copywriter is hired for. And the number of characters, of course, is of little interest to those who write serious texts for good money.

It’s great that your love for the profession hasn’t cooled down. But, firstly, your 15 years don’t prove experience at all. It’s better to spend 1 of 3 offers on something more useful. Secondly, if after 15 years in the profession you agree to work for 300 rubles, this is rather a minus to your experience.

7. My texts are sold while you are resting.

Are you sure they sell? In our experience, those aleart news   who write like this are more likely to have no idea what happens to their texts after they receive their fee. It’s just that books tell you to write like this, famous copywriters write something like this, and everyone else picks it up.

If you are going to say something like that, then back it up with numbers or examples. Or better yet, don’t write it at all.

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