Publishers who use Google’s Reader Revenue Manager to monetize their content and engage their audiences officially have a brand new tool to start getting excited about. Google has just introduced a new Search Console report designed to make connecting with readers even easier and more intuitive.
The report, a rich results option called “Subscribed Content,” provides helpful information and detailed insights into a publisher’s incoming traffic streams. The idea is to help users better understand their audiences, cater to their needs, and fix potential data issues before they become more significant issues.
But what does the introduction of “Subscribed Content” mean to digital marketers, and how can they leverage it to their advantage? Here’s a look at what you should know.
What Is Google’s Reader Revenue Manager?
In a vast digital landscape where everyone has a potential voice, the most valuable asset any content publisher has in their corner is their unique point of view. And as it turns out, modern readers and consumers are willing to pay to read content from publishers that genuinely bring something fresh to the table.
Google’s Reader Revenue Manager is a tool designed to help publishers make the most of their connections to their readers by encouraging engagement and taking the guesswork out of revenue generation. Benefits include the following.
Publishers can strengthen their brand identity
Reader Revenue Manager helps promote its users by recommending relevant content across its numerous products. Even if a potential reader who sees an ad doesn’t elect to engage right away, simply being exposed to it (possibly repeatedly) promotes brand recognition and increases the possibility that the person might engage at a later date.
Subscribers enjoy a better user experience overall
If you’re a publisher who also used Subscribe with Google and Reader Revenue Manager to manage your publishing output and readership, “Subscribed Content” will give you yet Whatsapp Number List another valuable tool to turn to for insight. Use it to fine-tune your digital marketing strategies and learn about your audience.
Marketers will also want to continue to focus on creating original, engaging content that delivers a positive overall user experience, as that’s something Google’s Reader Revenue Manager algorithm looks for when recommending content.
Referring to “Subscribed Content” when assessing SERP rankings and brainstorming SEO strategies will give publishers even more useful information to leverage as to how their content is performing in Google Search.
So ultimately, the addition of the “Subscribed Content” report to a Reader Revenue Manager user’s bag of tricks gives digital marketers yet another powerful way to stay informed and assess the ongoing health of their SEO strategies. Make sure you’re using it to your advantage going forward.
Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.
There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there!
Share
Raphael PiresRock author vector
Author
Tools are accessible to publishers of all types and sizes
Successful publications and websites aren’t just for huge corporations and brands with huge teams at their disposal. Anyone with a good idea and a knack for content creation can use Reader Revenue Manager to build a publication and reach a target audience, even if they have little to no prior experience with tech or publishing.
And for readers who also happen to be Google account holders, Subscribe with Google takes the guesswork out of subscribing AO Lists to the content they love, making payments, and quickly accessing all of the premium content they pay for.
