Why is your foreign trade website not ranking high on Google?
Try these 20 practical Google SEO tips!
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1. Optimize your website based on the RankBrain algorithm
2. Discover new keywords on Reddit Google rankings not
3. Constantly update and optimize old content
4. Make full use of Broken Links on Wikipedia
5. Steal your competitor’s top ranking keywords
6. Optimize content to make it highly shareable.
8. Give weight to pages ranked on page 2 or 3 of Google
9. Use the word “because” in your email marketing
10. Optimize Dscription of Youtube Videos
1. Optimize your website based on the RankBrain algorithm Google rankings not
Google announced that after content and links, Google’s artificial intelligence algorithm RankBrain has become the third largest factor affecting Google’s rankings, and RankBrain is becoming increasingly important.
If you want to know more about RankBrain
Please check the information yourself. Of course, there may be corresponding articles later.)
Today we will only talk about how to optimize our foreign trade website based on RankBrain .
Huanxin recommends two simple and easy-to-implement tips to everyone:
1) Increase click-through rate
Google RankBrain determines user preference and ranks websites based. Google rankings not on the click-through rate of websites in Google search results. If users like a website, it will be placed at the front, and if users dislike it, it will be discarded!
How to increase click-through rate ?
You can add some numbers to your Title and Description (studies show that people are more likely to click on content with numbers), for example:
Google SEO Tips
You can use Google Ads to set up several groups of ads in the corresponding ad group. The slogan with the best click-through rate can be appropriately applied to the Title and Description of the webpage ;
You can study the Title and Description of your competitors’ websites. Google rankings not imagine yourself as a potential user, see which websites you would click on, and then eliminate the dross and retain the essence to optimize your own Title and Description .
In short, you need to study user psychology in depth, grasp user pain points, and improve the attractiveness and competitiveness of Title and Description !
2) Reduce the bounce rate of the website
Google RankBrain favors content that users like, and the indicators for judging the degree of like are bounce rate + dwell time.
Generally speaking, the lower the bounce rate. Google rankings not and the longer the dwell time, the higher the Google ranking.
You may want to log in to your Google Analytics and take a look. Pages with good rankings must have a low bounce rate ( below 60% ) and a long user stay time ( more than 1 minute).
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So, what should we do?
a. At the beginning of the content, don’t be too wordy. Try to explain the value of the content in a few sentences and tell readers what they will get after reading my content.
And encourage people to keep reading, for example, add a “Keep reading ” like:
Google SEO Tips
b. Avoid long paragraphs and use mini paragraphs as much as possible.
Small paragraphs make it search engine optimization technical guide for developers easier and more interesting for users to read. For example:Google SEO Tips
As mobile traffic grows, small paragraphs are more readable on mobile devices, which can be said to be an important point for SEO !
Huanxin recommends that whether you are writing product descriptions or articles, you should try your best to: stick to user needs, be concise and use more small paragraphs or bullet points to improve readability.
2. Discover new keywords on Reddit
Reddit is often referred to as “The Front Page of the Internet” , which means that Reddit has many new topics (keywords) that may become popular soon.
How ?
Head over to Reddit .
If you already know the subreddit where your target audience hangs out , go there directly;
If you don’t know, search afb directory for the topic using keywords in Reddit .
Then, take a look at the subreddits and threads in the results .
Finally, browse the corresponding threads again and again to find the keywords / terms that appear repeatedly . Because if a topic is popular on Reddit , it will be mentioned repeatedly.
For example, in the threads about link building , I found that the terms “content strategy” and “content strategies” were mentioned repeatedly:
Google SEO Tips
And they are exactly the keywords I hadn’t thought of before, good ! I have a new idea about content creation!
3. Continuously update and optimize old content
Constantly adding new articles and new products, and ignoring old content. This is a mistake that many friends make.
In fact, for old blogs and old product descriptions, you need to constantly inject fresh blood into them to keep up with the times and catch up with users’ new needs.
With the help of the accumulated weight and the constantly updated high-quality content, it is hard not to rank high!
Huanxin recommends everyone:
Whenever you see a new topic , think about whether it can be added to the existing website content.
Or you can check the keyword ranking of the website regularly. When new high-quality keywords are found, you should optimize the TDK and content appropriately.
After the changes , the effects of social sharing and external links will be quite impressive!
4. Make full use of Broken Links on Wikipedia Google rankings not
As we all know, external links from high-authority websites have a huge impact on rankings, and the difficulty of obtaining them is comparable to climbing a mountain.
Here is a tip for getting Wikipedia links:
When Wikipedia finds a dead link, they usually don’t delete it immediately, but instead mark it with a ( dead link ), as shown below:Google SEO Tips
This dead link is our precious time before it is updated or deleted.
step: Google rankings not
a. Search on Google using this search command: site : wikipedia.org [keyword] + “dead link”
b. Visit the search results page related to your website ( Wikipedia page )
c. Press “ctrl + f” ( command + f on Mac ) and search for “dead link” in the corresponding Wikipedia page .
Google SEO Tips
Then jump to the place marked “dead link” :Google SEO Tips
(In fact, Wikipedia has a special summary page for broken links, which makes it easier to find them directly. Link: https://bit.ly/2w3vvzm )
Then, create a high-quality replacement for the broken link on your site and submit it to Wikipedia.
5. “ Steal ” your competitor’s top ranking keywords Google rankings not
There are two main methods for keyword mining:
① Enter keywords in the keyword tool Google rankings not
② Find keywords that your competitors already rank for.
Today I will focus on the second one:
First, find a few competitor websites that rank well in Google (you can enter keywords to see the top four or five naturally ranked websites)
Then, put the website’s domain name into a tool such as SEMRush or Spyfu . SEMrush (paid) is commonly used .
Google SEO Tips Google rankings not
Finally, you can get a list of keywords that your competitors naturally rank for, and then select valuable keywords from them .
Google SEO Tips Google rankings not
6. Optimize content to make it highly shareable.
Content is king.
Content optimization is a must-have skill for every SEOer . We have talked about the key points from titles, URLs to keyword placement, image optimization, etc. many times. Here we emphasize two points that are easily overlooked.
