Do you want Google to notice you without having to pay for it?

int it is practically unlikely that you have not worried about knowing how your website can appear on the first pages of search engines, that is, what is known as SEO positioning .

And when we talk about search engines we are referring above all to Google, as it is, by far, the most used search engine by Internet users worldwide .

So how can you make this great interlocutor between you and your potential audience place you in the front rows when it comes to organic traffic?
ICEMD professor and Head of Product at Diario AS, Matías Ezequiel Acosta, says that there are more than 200 factors that affect positioning, but that there are 10 that are most relevant and within our reach:

1. Optimize the <title> tag
<title> tags are the part of the meta tags that appear in the header of HTML documents. These tags must be written with the idea that they will be read by humans and not by search engines, so they must be clear, concrete and concise, as well as being written in such a way that they contain valuable information about the content of the website, including keywords.

It is probably one of the most important elements

in SEO positioning because Google considers it essential to understand the theme of your website.

2. Optimize the meta description
This is a short description that, like the <title>, does not appear in the “visible” content of the browser, but rather in the search results below the title.

We must think of it as the text that will attract the attention of potential visitors to your website and, therefore, will also “make Google fall in love”.

Some tips :

• Realistic descriptions that summarise what an Internet user will actually find on your website.
• If Google decides not to display your description, adapt it to the one the search engine has chosen for you.
• You can include your keywords, but in a natural way.
• Try not to exceed 141 fashion photo editing haracters. If you do, Google will add (…), and this can be detrimental to you.
• Do not duplicate meta descriptions if you have more than one page.

fashion photo editing

If content is original and can stand out from the rest

 

its positioning in search engines will be much more efficient.

4. Linkbuilding strategy
Ultimately, it’s all about including links in your content. Without links, there is no visibility.

5. Friendly URLs
Google is semantic: the closer to the domain and the less complicated the URL, the better.

6. Create an account in Search Tools
This will allow you to geolocate yourself and, therefore, position yourself efficiently in search engine results.

7. Sitemaps
It allows Google to know how your aolists website is structured, the different sections it includes, as well as the history of articles it includes. This organization and transparency will undoubtedly benefit your positioning.

8. Adapt your website to mobile devices
Nowadays, it is practically foolhardy not to do so, as many users access the Internet through devices of this type. To do this, there are three agb directory possible ways to adapt your website:

• Responsive or adaptive Web
• Mobile Web
• Independent URLs and Dynamic Publications.

9. Hreflang tag for multilingual content
This is to indicate to Google that the content of your website is adapted to several languages.

10. Multimedia content
The icing on the cake, without a doubt, is that the different contents include some multimedia content, whether images or YouTube videos.

Leave a comment

Your email address will not be published. Required fields are marked *