Dziko lathu likusintha mosalekeza. Makampani amakumana ndi Makampani a B2B zovuta zovuta komanso gulani zosintha, ndipo kuti apulumuke ndikuchita bwino m’malo ano, maluso awiri ofunikira amakhala ofunikira: kuyang’ana pa cholinga chofunikira komanso kuthekera kosinthira mwachangu kusintha kwa msika. Mabungwe omwe amatha kuyang’ana momveka bwino pa cholinga chawo chachikulu, ndipo panthawi imodzimodziyo amakhala ndi…
Kodi mungapereke bwanji lingaliro m’njira yabwino kwambiri? Kupanga Kulankhula koyenera mawonekedwe zambiri zakunja abwino kumakhala kovuta, makamaka ngati pali zovuta za nthawi. Kuti tiyambire? Ulaliki wabwino uyenera kukhala kwakanthawi kochepa ndipo uyenera kuyesetsa kuti omvera azikhala ndi chidwi pakulankhula kwake popereka dopamine ndi norepinephrine ndikuwongolera ubongo wawo (monga momwe akatswiri a neuromarketing amaphunzitsira). M uzowonetsera, tiyenera kuchepetsa…
Sichiyambi kwenikweni mu lingaliro la “munthu”. Koma Generative Artificial imelo data Intelligence kapena Generative AI , teknoloji yomwe inakula kwambiri ndi OpenAI’s ChatGPT software , ikhoza kupititsa patsogolo Generative AI: ndi ntchito zosiyanasiyana zamalonda, monga kupanga malemba, zithunzi ndi ndondomeko yokhazikika ya mapulogalamu, kuwapanga mofulumira komanso kulenga kuphatikiza kuchuluka kwa magwero ndi deta yogwiritsidwa ntchito. Machitidwe a…
Zochitika zamakampani ndi chida chofunikira panjira zamakono laibulale ya nambala yafoni zamalonda. Amakulolani kulimbitsa maubwenzi, kupanga mwayi wolumikizana ndi anthu komanso kulimbikitsa mtunduwo bwino. Dziwani chifukwa chake muyenera kuphatikizira zochitika izi muzotsatsa zanu. Chifukwa chiyani zochitika zamakampani zili gawo lofunikira pakutsatsa kwamakampani? Masiku ano kuposa kale, zochitika zamakampani amunthu zikupeza mphamvu zambiri pakutsatsa. Amatithandizira kumanga…
Kuyambira chakumapeto kwa zaka za m’ma 90, nditalowa nawo ku EMB, Tekinoloje yafika patali, ndi kupita patsogolo kwina kosintha kuposa ena. Komabe, m’zaka mndandanda wa ogwiritsa ntchito database wa telegraph makumi awiri izi, pali chinachake chomwe sichinasinthe: kufunikira kwa makampani kuti azilankhulana bw ino kwambiri ndi makasitomala awo . Ndipo ndizovuta kwambiri p adziko lonse lapansi zamalonda…
M’gawo lake lamalingaliro, Lucila Persico , Tree Digital Found whatsapp data ner , akufotokoza mwachidule momwe makampani a B2B angasinthire mayendedwe awo kukhala malonda akuluakulu amtsogolo. Dziwani masitepe 5. Tikamalankhula za kampeni ya B2B timayesetsa kukhazikitsa njira yolumikizirana ndi makampani athu omwe ali ndi chidwi, koma musaiwale kuti makampani amapangidwa ndi anthu ndipo ndi iwo omwe tiyenera kulumikizana nawo. Monga momwe timachitira…
Kuphatikizika kwa Marketing sikungokhudza “kutsatsa” . Zonse zidayamba zasinthidwa 2024 nambala yafoni yam’manja kale: kuyambira kufotokozera mtundu wanu, mawonekedwe, mitengo ndi mwayi wampikisano wazogulitsa ndi ntchito, mpaka chithunzi chonse cha ogula anu, zolinga zamabizinesi ndikujambula njira zonse zomwe zingatheke ndi zochitika zomwe zilipo. Masiku ano, malonda akukula nthawi zonse ndi teknoloji yomwe ikukula mofulumira Kusintha kwa…
M’dziko lomwe likuchulukirachulukira, lachiyanjano ndi njira Zochitika Makasitomala zambiri, zosowa za mndandanda wolondola wa nambala zamafoni ogwiritsa ntchito ndi machitidwe akusintha, pomwe mwayi watsopano wolumikizana ndi maubale ndi ma brand akupangidwa. Zochitika zamakasitomala ( CX ) mosakayikira ndizofunikira kwambiri pabizinesi masiku ano, pomwe kupamba na kwa kampani kumadalira. Momwe mungakulitsire ndi zomwe nsanja za digito ndi matekinoloje amatha kutsimikizira zotsatira…
