Behavioral data and regional analytics
Do location or Behavioral data affect the quality of special leads is further affirmed by behavioral analytics, which help marketers […]
Digital Marketing
Digital Marketing
Digital Marketing
Updated List of Latest Database Products
An updated list of database products is essential for IT managers, developers, and digital marketers alike. The database ecosystem changes
Digital Marketing
Attribution Models and ROI Measurement: Quantifying Offline Impact
Traditional digital marketing attribution models have difficulty accurately measuring the impact of online activities on offline sales. In 2025, mastering
Digital Marketing
Understanding the Unique Value of B2B Mobile Number Leads
B2B mobile number leads are mobile numbers that point directly to decision makers or key contacts in business-to-business marketing. Unlike
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Neural jackpot or brand confusion?
We looked at a variety of cinematographic decisions in our brain data. From composition to color correction, from editing speed
Digital Marketing
The Risk and the Reward
A commercial that absolutely cannot be left out of the list is that of Schoonenberg. Their slogan “Christmas, you don’t
Digital Marketing
Make sure your campaigns don’t just collect leads
Demand generation (demand gen) has been a core part of B2B marketing for years, but the approach is slowly changing.
Digital Marketing
Why is this important in 2025?
Why short form video? Customers have less time and are looking for quick, relevant information. Example: a short demo of
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Account based marketing: even more targeted and personal
Account-based marketing (ABM) will remain a critical strategy in the B2B marketing world in 2025. But to stay relevant in
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Employee advocacy as the greatest marketing asset
In 2025, the role of employees in marketing and sales will become increasingly important. Customers will trust the opinion
Digital Marketing
Know Your Audience and Tailor Content Accordingly
Know Your Audience and Tailor Understanding your LinkedIn audience is fundamental to crafting content that resonates and prompts interaction. Conduct
Digital Marketing
My Full-Time Business Was Born on WhatsApp
In today’s fast-paced digital world, the opportunity to start a business from the comfort of your own home is more