Of course, these ideas won’t implement themselves, which is why you’ll want to pay attention and start planning or executing them as soon as possible.

Let’s get started.

  • #1: Know Your Audience’s Needs
  • #2: Think About Gift Giving Strategies
  • #3: Know When to Take on the Big Guys
  • #4: Focus on Those Looking to Pamper Themselves
  • #5: Use Word-of-Mouth
  • #6: Adding Pop-Ups to Attract Attention
  • #7: Create a Sense of Urgency
  • #8: Advertise Buying Guides
  • #9: Retarget Past Customers
  • #10: Remember Brand Consistency
  • #11: Work with Micro-Influencers
  • #12: Redefine Black Friday and Cyber Monday
  • #13: Catch Last-Minute Shoppers
  • #14: Advertise Gift Card Specials
  • #15: Use Humor in Your Marketing
  • #16: Support a Cause
  • Wrap-Up: Black Friday Advertising Tips for 2023

Know Your Audience’s Needs

  • The first key step in creating the best advertising for the holiday shopping season really starts with knowing your audience’s needs.

    If you haven’t yet created a few buyer personas that describe your target customers, then now is the time to do so.

    Not only does this help you adjust your Blackv Cameroon Mobile Number List Friday and Cyber Monday marketing message, but it also gives you a good idea of how to engage with them during other parts of the year.

    And don’t be afraid to get creative here. Give your imaginary buyer a name, descriptors, a list of likes and dislikes, etc.



Think About Gift Giving Strategies

  • While it is important to know your primary customer, it is a good idea to also keep in mind that they won’t always be the ones shopping during the holidays.

    Instead, have options for those who want to give your product or service to your ideal buyer. AO Lists This is where a lot of online brands go wrong with their ads. They don’t take into account their marketing needs to attract friends and family of their target audience.

    So, don’t miss out on seeing other angles like this when crafting your campaigns.

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