Artisans: 5 steps to boost your online presence and attract prospects

When you are a craftsman, creating a website is a must to mark your professional presence online. However, that is not everything. It must also be sufficiently visible on Google to generate traffic. There are certain rules and techniques to apply to benefit from a good positioning in the first search results of Internet users and attract the maximum number of prospects. Whether you are a plumber, electrician or carpenter, discover below the 5 steps to follow to improve the ranking of your craftsman website on search engines.

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1. Create a professional and attractive website

No matter what craftsmanship you practice, know that creating a website requires a certain know-how so that it provides the expected results. It must be built with care by following good practices in SEO writing.

Typically, such a platform serves to toetume kuulmismär guannetele present your business in one place. It informs prospects about the nature of your services, your level of expertise and the quality of your past achievements.

Whether it is for “showcase” or “e-commerce” purposes, a website gives a clear overview of your know-how to Internet users in order to encourage them to use your services. Hence the importance of structuring it well. It must be user-friendly and modern to facilitate consultation of the pages that compose it.

Ideally, illustrate your work, projects bz lists or even your special qualifications with visual elements, namely photos and videos. Also, don’t forget to offer relevant content such as articles or blog posts that showcase your knowledge of your field of activity. By following good SEO writing practices , you will optimize your site for search engines, thus attracting more visitors. And to save money, it is advisable to find a cheap but experienced web editor .

You can also make available details about the work you provide with rates, an appointment booking service or a quote request service for a better user experience.

Ultimately, you need to provide detailed information to help your potential customers better understand the benefits to be gained by engaging with you. By following best practices in SEO writing, you will ensure solid natural referencing and increased visibility for your business on the web.

 

2. Optimize your website’s SEO

To give visibility to your craftsman website, you must optimize it so that it rises in search engine results. What is the point? Aligning with Google’s SEO rules increases the chances of seeing your site appear in the SERP (first search results). In other words, you will be part of the online platforms that Internet users will see and consult as a priority. This gives you the opportunity to attract a greater number of prospects and generate more traffic. What’s more, this positioning gives you a more professional and reliable image.

So, how do you optimize the SEO of your craftsman website? This means working on your content and more specifically your texts to improve natural referencing . You must write according to Google’s SEO rules so that its robots can find and index your website. Concretely, this means writing texts with keywords relevant to your sector such as “craftsman”, “carpenter”, “locksmith” or even “joiner”. You must also favor geolocalized queries in order to define the geographical area in which you operate. This means including location information in your content (cities, villages, departments, etc.). In addition, we will use keywords specific to a location.

To ensure regular and consistent content production, it is advisable to create an editorial calendar for web writing . This calendar will help you plan your publications, determine the themes to be covered and select the keywords adapted to each article or blog post. In this way, you will maintain the interest of Internet users and promote sustainable natural referencing for your craftsman site. In case you are short of time, a freelance web editor in Madagascar will be of great help to you in maintaining the publication rate.

 

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