Sometimes it seems that the solution to a business problem is beyond the laws of physics and inaccessible to the understanding of managers. The best thing a business can do at this moment is to engage an adviser. The Tochno team told about who an adviser is and what problems he solves in the article.
Who is an advisor?
An advisor is an expert who helps a how to build phone number list business see solutions to business problems that are beyond his or her scope of vision.
For example, to solve problems for which the organization for some reason lacks the competence, attract resources, help the business move from point “A” to point “B”, and reach the next level.
Advisor and organizational outline of the company
In an ideal business system, the founder formulates the global goals of the company and decides what market the company plays in, what it wants to do for that market, what value the product brings, and what market injustice it resolves.
The decomposition of these global goals falls on the shoulders of the manager, and the management of the team and other operational processes falls on the shoulders of the leaders.
But in this organizational circuit there are two more important roles: the resource holder and the organizer.
The resource holder attracts finances and connections to the company, and also formulates and maintains the values on which the team is base.
The organizer connects the team blocks and departments with each other, ensuring that the overall goals of the company are achieve, and not just the personal tasks of each.
How does an advisor differ from a tracker, mentor or coach?
Mentoring is a popular phenomenon that has acquire the formats of mentoring, coaching, etc.
Advising could also be in this row, but more often it combines these concepts: somewhere it is necessary to broaden the horizons, somewhere it is necessary to do tracking. Everything depends on the request with which they come to the adviser.
How do you know if your business needs an advisor?
An advisor is not require by a business all the time, but regularly and at different stages. At the start, too.
Among the cases of the Tochno endless content plan: 205 ready-made blog topics team is the Career ON project — a marketplace for virtual internships. This is a platform that conducts virtual internships for people when applying for jobs at large companies.
For example, Alfa Bank’s task is to hire 50 employees for the position of Project Manager within a year. To do this, 3 thousand people must pass an interview. The service makes the internship virtual, and the HR department receives a ranked list of those who are suitable for this position.
The founder of the platform, Dmitry Palchikov, came to Tochno at the very start, when the business was just an idea. He had everything thought out, but lacke two things: clients and money for implementation.
Two clearly defined tasks and advising launched a business rocket.
Advising can save a sinking business . For example, Brow ge lists Xenna , a manufacturer of professional eyebrow cosmetics, held a leading position for 15 years. It was at the origins of this market, shaping it. A year and a half ago, the founders came with a request: sales have been falling for two years, the business needs to be save.
In 2023, we transforme the company: we relaunche the “academy” (where brow artists were traine, who later became clients), rebuilt the marketing strategy, rebuilt the brand and product, hire a brand director who reformatte the product line.
