Blog management is a fundamental piece of our journey along what we could define as a marketing course for entrepreneurs.
So we can say that you are already well on your way: you have analyzed the market and your site is ready. What you are missing is a way to ensure that your website does not have a spike in visits and then end up in oblivion. How do you do it? With a company blog .
Why You Should Take Care of Blog Management and Updates for Your Website
Around the web you see a lot of really well-made sites: nice graphics, intuitive menus, well-written texts, enjoyable images. They have only one problem: they don’t have any visitors.
But if the web and users favor quality content, why aren’t these sites visited? Of course, there may be different reasons. But one of them is that the site isn’t updated.
Google’s Algorithm (Again)
If you’ve been following along in previous episodes, you should be familiar with this expression. We talked about how Google has a special formula for deciding who goes on the front page and who goes on the bottom.
We also said that no one knows this formula in its entirety, but we do have several clues.
Google itself has stated that one of the criteria taken into consideration is the updating of information. Why? Let’s try to explain it…
Let’s say you’re looking for a current topic, such as pension reform. Searching on Google you’ll notice that the first results are obviously newspapers, which belong to the news section.
Next up are content from other sites, and almost all of the first page results have been recently created or updated.
This is because Google deems them more trustworthy!
Of course, business sites cannot deal with breaking news, but should instead talk about their services.
And it is not even conceivable to change the texts of the pages every week. So, what is the way to constantly update a site?
Blog management.
With corporate blogs , you can provide fresh content that can consist of insights, news, interviews with management… the possibilities are endless. Of course, running a blog is not a walk in the park. But, if you want to do it, you can keep these tips in mind.
How to Run a Blog: Regularity
The first rule of blog management is: be consistent. Yes, you are probably busy with quotes, invoices, shipments, purchases… and yet you will have to carve out some time to manage a blog .
This is because the punctuality in its updating is a determining factor for Google ranking. The more it is updated, the more your site will be considered reliable.
Ideally, one article per week would be fine, but every two weeks could also be fine. Choosing a fixed publishing day is a great idea: do you have free time? Maybe it would be better to schedule the publication during the weekend. Are your clients, for example, hairdressers and beauty salons? Maybe it would be better to favor Monday, when these categories generally do not work and therefore have time to read a blog article.
At Latest Mailing Database, our fax lists are tailored to help you achieve success in your fax marketing campaigns. We offer verified fax numbers for businesses across Global City, Texas. Our targeted fax marketing lists ensure your promotional messages are delivered to decision-makers in the Western region, improving response rates and campaign effectiveness.
The keywords
We have already discussed this topic: any text on the web should be written with SEO in mind, and the company blog is one of them.
Let’s say your publishing Monday has arrived. What do you do?
First of all, it would be a good idea to do a quick search on the internet, just to check that there is no shocking news that could interest your sector and immediately become a blog article on current affairs. Otherwise, you can think about dedicating yourself to an in-depth analysis of one of your services or something else.
The important thing is that once you have identified the topic, you will have to move on to identifying the keyword. You will then have to understand how the user searches on the web for the topic you are talking about.
To do this, some sites can help you, including .
Likewise, most keywords lack an article, because in the rush of research this is omitted. Think about it, on the Google search bar do you type “a veterinarian in Novara” or “veterinarian Novara”? Well, the choice of the keyword will therefore have to be a balancing act between the volume of searches and grammatical correctness.
Remember that in addition to the main keyword you can also choose others, to be repeated a smaller number of times.
The quality
The other side of the SEO writing coin is the quality of the content. In addition to Google, it is the visits to your site that bring you up or down in the ranking. And if the former has specific requirements to satisfy, with the latter the indications are much more generic.
In general, we could say that what satisfies the user is the quality of the article, especially in the case of a corporate blog . Not only in terms of style and grammar, but also and above all of the content, which must have the purpose of satisfying a need .
What the user is looking for when he best portable air conditioners without tube opens a blog is an answer to a question. The only way to make sure that the blog is read is to answer these questions!
The aesthetics
Pay attention to the form as well as bhb directory the content. Know that no one will ever read a 3000 word article without even one image or a paragraph division.
After the writing work comes the publishing work, which is equally demanding and can sometimes take time.
Sure, platforms like WordPress make the job easier, but there’s still a bit of a road to go before you get to the “Publish” button. First of all, you’ll need to include images that are relevant to the topic you’re talking about. Even better if it’s about your product or service.
Images are used to break up the story visually, as well as to better explain the content of the article. A careful use of images can make the difference between a boring article and an interesting one.
Of course, what is true for images is also true, and above all, for videos, which are notoriously even more interesting; and also GIFs, animations and other elements of this type.
Another suggestion we can give you is to insert other elements of disruption within the text. Among these, CTAs (call to action) or in general buttons are an excellent choice. They are direct invitations to action: the user only needs one click to perform the action you want them to perform.
You can use CTAs to move the user from the blog to the site or to a contact form, or to a partner site, or to sending an email. Great opportunity to shape the user’s behavior to your liking!
To recap
The steps to follow for effective blog management are:
- Look for any news in your industry
- Search for the keyword
- SEO-friendly writing
- Posting with images, links and CTAs
And then?
It may happen that the core or a detail of your article is denied or updated by a subsequent news item. What to do?
Simple, update the article! If the user stumbles upon the article, they might find the error and you would lose credibility. Not to mention that, as we have already said, the update is a point in favor of Google.
Are you ready?
