Events or events group and view feback from customers. Gathering information about the target audience. It allows us to provide content that is clearly appropriate and useful for age, gender, interests, income, ucation, which information can be obtain both from our own in-house surveys. And in another case, if we already have a website or social mia, we will have information of website visitors and social mia followers by collecting audience information through Google Web Analytics, Social Mia Analytics, including people who subscribe to our website.
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Or even collecting information from customer feback whether they have feelings or have questions about the content that we write which will allow us to see both interest customer requirements and may see the problems encounter Then use all the information to create a Buyers Persona. Or a fictional character for our target group that they have any problems What are you interest in? What is your goal in life? What are the motivationshat is the ne What challenges lie ahead? are the channels for receiving news and information? What is your favorite type of content to read.
Some groups may be
It will allow us to create suitable AO Lists content and reach the real nes of our customers. you want. There are many types of content. Each type has a different purpose of style and communication. The content must be creat from the basis of the organization’s marketing objectives. In terms of content formats, there is a tool call Content Matrix that helps us to choose the right content format. Content that ucates (ucate) Content that persuades (Convince) Content that creates entertainment (Entertainment) and inspirational content (Inspire), each type has a different form of content, such as making an E-Book.
