t what exactly does “content optimization” mean, and what’s the secret to achieving it? Columnist Neil Patel reveals.
When people talk about “optimizing content,” they usually think of technical tasks that require SEO best practices and relevant keywords .
In today’s digital world where content is king, there are other factors
that are much more influential when it comes to optimizing content. In fact, optimizing content is less a matter of keyword presence or metadata and more a matter of trust, purpose, quality, and authority.
Participate in the intentions
We live in an online world where users know what they are looking for and search engines are doing much better at meeting their needs with the results they deliver. But where does your brand fit into this? Your website and online presence needs to align with the purposes of your target audience and this should be your focus.
How do you create content that matches user intent? You do this by identifying users’ questions or concerns and creating content that can answer them or interest them .
Content needs to speak to user intent. Users want what they want, and your content needs to deliver that or they’ll leave.
3. Create quality
You’re probably tired of hearing it. Well, tired or not, we must insist on it. We’re giving you 7 elements that are crucial to producing quality content:
1. Use proper grammar .
2. Make sure to spell check . Mistakes like this breed distrust.
3. Make use of formatting . Break your content into skimmable chunks and use bullet points when appropriate.
4. Be readable . Keep a relaxed, conversational tone.
5. Be clear . Get your ideas across as forcefully and objectively as possible. What you want to say shouldn’t be a guessing game for readers.
Quality content matters. If you’re not producing quality content, you’ll disappoint your readers and lose their trust.
TWEET IT: Quality #content matters. If you’re headshot retouching not producing quality content, you’ll disappoint your readers and lose their trust.
Establish authoritative content
This is probably the hardest step on the list. Everyone wants to be considered a reference, but it is not so easy to achieve it.
One of the biggest obstacles to building authority is that it’s difficult to define exactly what “authority” is. Many of us recognize a reference article when we read one, but we’re not clear about the specific characteristics it contains.
Building authority takes time. You don’t build authority after a couple of well-written articles, you have to produce a couple hundred great articles.
On the other hand, you must aolists deliberately craft marketing content with effort that involves depth and breadth:
• Depth : detailed and in-depth articles.
• Breadth : getting guest blogged on other high-authority websites.
After a while, your status as a content writer will grow. Be patient.
Establishing authority requires america email list authoritative authors. To do this, you need to be a reference figure in your field.
Establishing authority means citing authoritative sources, and this is not limited to simply citing their opinions. This conveys credibility and trust, and also involves being knowledgeable about other websites or industry journals that can provide you with sources.